Saudi Arabia to debut at Triennale Milano’s International Exhibition with Al-Ahsa pavilion

Saudi Arabia to debut at Triennale Milano’s International Exhibition with Al-Ahsa pavilion
Sara Al-Omran and Lulu Almana. (Supplied)
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Updated 21 March 2025
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Saudi Arabia to debut at Triennale Milano’s International Exhibition with Al-Ahsa pavilion

Saudi Arabia to debut at Triennale Milano’s International Exhibition with Al-Ahsa pavilion

DAMMAM: Saudi Arabia’s Ministry of Culture has announced the Kingdom’s inaugural participation at the 24th International Exhibition at the Triennale Milano design museum in Italy later this year, with a pavilion dedicated to the agricultural oasis of Al-Ahsa.

Curated by Lulu Almana and Sara Al-Omran, with Alejandro Stein as creative director, the exhibition is hosted by the Architecture and Design Commission and will be titled “Maghras: A Farm for Experimentation.” It will run from May 13 - Nov. 9.

It will explore the intersection of farming traditions, ecological shifts and cultural memory within a rapidly transforming landscape. The exhibition draws from research, artistic interventions and community-driven programs cultivated at Maghras, a farm and interdisciplinary space in Al-Ahsa.

Al-Ahsa, located in the Eastern Province, has been historically defined by its abundant water sources. It has undergone significant environmental and social transformations, mirroring broader changes in agrarian communities worldwide. The area has been farmed since the third millennium BCE. 

The pavilion takes the form of a transplanted maghras — a traditional unit of land defined by four palm trees. Through videos, sound installations and participatory programs, the exhibition invites audiences to engage with Al-Ahsa’s evolving agricultural ecosystems.

In the lead-up to the exhibition, artists, architects, and researchers collaborated with Al-Ahsa’s farming communities, gathering firsthand insights into the region’s shifting landscape. This knowledge exchange was further explored through performances, film screenings and local workshops examining the deep connections between culture and agriculture.


Bella Hadid brings Orebella to the Middle East with Kuwait launch

Bella Hadid brings Orebella to the Middle East with Kuwait launch
Updated 26 sec ago
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Bella Hadid brings Orebella to the Middle East with Kuwait launch

Bella Hadid brings Orebella to the Middle East with Kuwait launch

DUBAI: American Dutch Palestinian supermodel Bella Hadid this week brought her beauty brand, Orebella, to the Middle East with its launch at Ulta Beauty in Kuwait.

The model and entrepreneur is currently in Kuwait celebrating the debut and meeting fans. On Instagram Stories, she posted a photo with her father, Mohamed Hadid, who joined her for the trip.

Instagram/ @bellahadid

“Look who I found in Kuwait? My little comedian @mohamedhadid. Baba’s birthday week + launching Orebella in the Middle East = best week ever!!!” she wrote.

She also shared a behind-the-scenes shot of herself getting ready, doing her hair and makeup while holding one of the brand’s perfumes, captioning it: “Orebella is finally in Kuwait.”

Instagram/ @bellahadid

Ulta Beauty’s first regional boutique opened at The Avenues in Kuwait City. Locations at Mall of the Emirates and Dubai Mall in the UAE are scheduled to open in December, with Saudi Arabia set to follow in the first half of 2026.

Fans in the region are anticipating Orebella’s arrival in Saudi Arabia and the UAE alongside the launch of Ulta Beauty, one of the largest beauty retailers in the US.

Instagram/ @bellahadid

In June, Ulta Beauty awarded Bella Hadid’s fragrance brand, Orebella, its prestigious Conscious Brand of the Year title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.

Orebella, which launched in 2024 with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality and beauty rituals.

Hadid wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”

The alcohol-free scents of Orebella were Hadid’s answer to traditional perfumes.

“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”