YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
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Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa. (YouTube)
YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
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During a two-day press gathering to mark YouTube’s anniversary, hosted in Zurich, the platform’s executives gathered to reflect on its growth since its inception in 2005. (YouTube)
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Updated 06 May 2025
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YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
  • Pedro Pina took reporters back in time with a video of early meetings between the YouTube co-founders

ZURICH/RIYADH: YouTube is setting its sights on Saudi Arabia, aiming to shift video consumption from smartphones to television and leveraging the Kingdom’s affinity for the platform. 

As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen. 

Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: “Whether you are talking about Egypt or Saudi Arabia, we want to be the zeitgeist of culture; we want to be the future of TV. 

“As these countries pick up steam in terms of penetration in connectivity, it will happen.” 

According to a study released by YouTube’s internal data, the platform reaches more than 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV.  

Saudi Arabia has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in Saudi Arabia. 

TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV. 

During a two-day press gathering to mark YouTube’s anniversary, hosted in Zurich, the platform’s executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region. 

Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube’s culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering. 

Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform. 

He highlighted that between the co-founders, “there were a lot of conversations about where the site was going to be … and what they were going to do about the ability of uploading videos.” 

As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators. 

“Creators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,” Pina said, adding that she represents one of the success stories in YouTube’s mission: “Give everyone a voice and show them the world. This has been our goal since we began.”

Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region’s diverse cultures and varied realities. 

When asked what new features can be expected in the region, Pina said: “The solutions will look and feel different in each country (in the Middle East) because they are in different levels of development. 

“For example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.”

Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube’s newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs. 

The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from Saudi Arabia’s Thmanyah, a sister publication of Arab News under SRMG, with 140 million views. 

Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation. 

According to YouTube’s internal data, in Saudi Arabia, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year.

Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago. 

Hanif added: “That speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.” 

The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled “Me at the Zoo.” Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025. 


Iran’s Internet blackout leaves public in dark, creates uneven picture of war with Israel

Iran’s Internet blackout leaves public in dark, creates uneven picture of war with Israel
Updated 20 June 2025
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Iran’s Internet blackout leaves public in dark, creates uneven picture of war with Israel

Iran’s Internet blackout leaves public in dark, creates uneven picture of war with Israel
  • Civilians are left unaware of when and where Israel will strike next, despite Israeli forces issuing warnings
  • Activists see it as a form of psychological warfare

DUBAI: As the war between Israel and Iran hits the one-week mark, Iranians have spent nearly half of the conflict in a near-communication blackout, unable to connect not only with the outside world but also with their neighbors and loved ones across the country.
Civilians are left unaware of when and where Israel will strike next, despite Israeli forces issuing warnings through their Persian-language online channels. When the missiles land, disconnected phone and web services mean not knowing for hours or days if their family or friends are among the victims. That’s left many scrambling on various social media apps to see what’s happening — again, only a glimpse of life able to reach the Internet in a nation of over 80 million people.
Activists see it as a form of psychological warfare for a nation all-too familiar with state information controls and targeted Internet shutdowns during protests and unrest.
“The Iranian regime controls the information sphere really, really tightly,” Marwa Fatafta, the Berlin-based policy and advocacy director for digital rights group Access Now, said in an interview with The Associated Press. “We know why the Iranian regime shuts down. It wants to control information. So their goal is quite clear.”
War with Israel tightens information space
But this time, it’s happening during a deadly conflict that erupted on June 13 with Israeli airstrikes targeting nuclear and military sites, top generals and nuclear scientists. At least 657 people, including 263 civilians, have been killed in Iran and more than 2,000 wounded, according to a Washington-based group called Human Rights Activists.
Iran has retaliated by firing 450 missiles and 1,000 drones at Israel, according to Israeli military estimates. Most have been shot down by Israel’s multitiered air defenses, but at least 24 people in Israel have been killed and hundreds others wounded. Guidance from Israeli authorities, as well as round-the-clock news broadcasts, flows freely and consistently to Israeli citizens, creating in the last seven days an uneven picture of the death and destruction brought by the war.
The Iranian government contended Friday that it was Israel who was “waging a war on truth and human conscience.” In a post on X, a social media platform blocked for many of its citizens, Iran’s Foreign Ministry asserted Israel banned foreign media from covering missile strikes.
The statement added that Iran would organize “global press tours to expose Israel’s war crimes” in the country. Iran is one of the world’s top jailer of journalists, according to the Committee to Protect Journalists, and in the best of times, reporters face strict restrictions.
Internet-access advocacy group NetBlocks.org reported on Friday that Iran had been disconnected from the global Internet for 36 hours, with its live metrics showing that national connectivity remained at only a few percentage points of normal levels. The group said a handful of users have been able to maintain connectivity through virtual private networks.
Few avenues exist to get information
Those lucky few have become lifelines for Iranians left in the dark. In recent days, those who have gained access to mobile Internet for a limited time describe using that fleeting opportunity to make calls on behalf of others, checking in on elderly parents and grandparents, and locating those who have fled Tehran.
The only access to information Iranians do have is limited to websites in the Islamic Republic. Meanwhile, Iran’s state-run television and radio stations offer irregular updates on what’s happening inside the country, instead focusing their time on the damage wrought by their strikes on Israel.
The lack of information going in or out of Iran is stunning, considering that the advancement of technology in recent decades has only brought far-flung conflicts in Ukraine, the Gaza Strip and elsewhere directly to a person’s phone anywhere in the world.
That direct line has been seen by experts as a powerful tool to shift public opinion about any ongoing conflict and potentially force the international community to take a side. It has also turned into real action from world leaders under public and online pressure to act or use their power to bring an end to the fighting.
But Mehdi Yahyanejad, a key figure in promoting Internet freedom in Iran, said that the Islamic Republic is seeking to “purport an image” of strength, one that depicts only the narrative that Israel is being destroyed by sophisticated Iranian weapons that include ballistic missiles with multiple warheads.
“I think most likely they’re just afraid of the Internet getting used to cause mass unrest in the next phase of whatever is happening,” Yahayanejad said. “I mean, some of it could be, of course, planned by the Israelis through their agents on the ground, and some of this could be just a spontaneous unrest by the population once they figure out that the Iranian government is badly weakened.


BBC threatens legal action against AI startup Perplexity over content scraping

BBC threatens legal action against AI startup Perplexity over content scraping
Updated 20 June 2025
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BBC threatens legal action against AI startup Perplexity over content scraping

BBC threatens legal action against AI startup Perplexity over content scraping
  • Perplexity has faced accusations from media organizations, including Forbes and Wired, for plagiarizing their content

LONDON: The BBC has threatened legal action against Perplexity, accusing the AI startup of training its “default AI model” using BBC content, the Financial Times reported on Friday, making the British broadcaster the latest news organisation to accuse the AI firm of content scraping.

The BBC may seek an injunction unless Perplexity stops scraping its content, deletes existing copies used to train its AI systems, and submits “a proposal for financial compensation” for the alleged misuse of its intellectual property, FT said, citing a letter sent to Perplexity CEO Aravind Srinivas.

The broadcaster confirmed the FT report on Friday.

Perplexity has faced accusations from media organizations, including Forbes and Wired, for plagiarizing their content but has since launched a revenue-sharing program to address publisher concerns.

Last October, the New York Times sent it a “cease and desist” notice, demanding the firm stop using the newspaper’s content for generative AI purposes.

Since the introduction of ChatGPT, publishers have raised alarms about chatbots that comb the internet to find information and create paragraph summaries for users.

The BBC said that parts of its content had been reproduced verbatim by Perplexity and that links to the BBC website have appeared in search results, according to the FT report.

Perplexity called the BBC’s claims “manipulative and opportunistic” in a statement to Reuters, adding that the broadcaster had “a fundamental misunderstanding of technology, the internet and intellectual property law.”

Perplexity provides information by searching the internet, similar to ChatGPT and Google’s Gemini, and is backed by Amazon.com (AMZN.O) founder Jeff Bezos, AI giant Nvidia (NVDA.O), and Japan’s SoftBank Group (9984.T).

The startup is in advanced talks to raise $500 million in a funding round that would value it at $14 billion, the Wall Street Journal reported last month.


Streaming platform Deezer starts flagging AI-generated music

Streaming platform Deezer starts flagging AI-generated music
Updated 20 June 2025
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Streaming platform Deezer starts flagging AI-generated music

Streaming platform Deezer starts flagging AI-generated music
  • French streaming service Deezer is now alerting users when they come across music identified as completely generated by artificial intelligence, the company told AFP on Friday

PARIS: French streaming service Deezer is now alerting users when they come across music identified as completely generated by artificial intelligence, the company told AFP on Friday in what it called a global first.
The announcement by chief executive Alexis Lanternier follows repeated statements from the platform that a torrent of AI-generated tracks is being uploaded daily — a challenge Deezer shares with other streaming services including Swedish heavyweight Spotify.
Deezer said in January that it was receiving uploads of 10,000 AI tracks a day, doubling to over 20,000 in an April statement — or around 18 percent of all music added to the platform.
The company “wants to make sure that royalties supposed to go to artists aren’t being taken away” by tracks generated from a brief text prompt typed into a music generator like Suno or Udio, Lanternier said.
AI tracks are not being removed from Deezer’s library, but instead are demonetised to avoid unfairly reducing human musicians’ royalties.
Albums containing tracks suspected of being created in this way are now flagged with a notice reading “content generated by AI,” a move Deezer says is a global first for a streaming service.
Lanternier said Deezer’s home-grown detection tool was able to spot markers of AI provenance with 98 percent accuracy.
“An audio signal is an extremely complex bundle of information. When AI algorithms generate a new song, there are little sounds that only they make which give them away... that we’re able to spot,” he said.
“It’s not audible to the human ear, but it’s visible in the audio signal.”
With 9.7 million subscribers worldwide, most of them in France, Deezer is a relative minnow compared to Spotify, which has 268 million.
The Swedish firm in January signed a deal supposed to better remunerate artists and other rights holders with the world’s biggest label, Universal Music Group.
But Spotify has not taken the same path as Deezer of demonetising AI content.
It has pointed to the lack of a clear definition for completely AI-generated audio, as well as any legal framework setting it apart from human-created works.


Israeli police prevent media from reporting at scene of Soroka hospital strike

Israeli police prevent media from reporting at scene of Soroka hospital strike
Updated 19 June 2025
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Israeli police prevent media from reporting at scene of Soroka hospital strike

Israeli police prevent media from reporting at scene of Soroka hospital strike
  • Officers block journalists from filming at medical center hit by Iranian missile on Thursday, and demand they hand over equipment
  • The move is said to the result of directives issued by Israel’s minister of national security, Itamar Ben-Gvir
  • Amid growing concerns about restrictions on reporting, advocates for freedom of the press accuse Israeli authorities of censorship

LONDON: Israeli police reportedly prevented journalists from filming at Soroka Medical Center in Beersheba, which suffered “extensive damage” from an Iranian missile strike on Thursday.

Officers were said to have cited security concerns as the reason, on the grounds that footage from the scene revealed “precise locations” and had been broadcast by Al Jazeera, a media outlet banned in Israel since May 2024 over its coverage of the war in Gaza.

The Times of Israel said police confronted one cameraman at the hospital site and demanded he hand over his equipment. The journalist reportedly refused and told officers: “They are seeing you on CNN, seeing you on BBC, seeing you all over the world, so calm down for a second.”

Iran’s Islamic Revolutionary Guard Corps claimed responsibility for the attack in which the hospital was damaged, saying it had targeted nearby Israeli military and intelligence sites. The Israeli military denied having any facilities in the area. Footage authenticated by BBC Verify suggested the medical complex was hit by a direct strike.

Israeli police confirmed on Thursday that they ordered a halt to foreign media coverage at Soroka and other affected locations for reasons of national security. They added that they were actively looking for media workers filming at the sites.

“Israel Police units were dispatched to halt the broadcasts, including those of news agencies through which Al Jazeera was airing illegal transmissions,” the force said.

During a visit to the hospital site on Thursday, Israel’s minister of national security, Itamar Ben-Gvir, said: “This morning in Tel Aviv, there was an incident where equipment was confiscated. There is a clear policy: Al Jazeera endangers state security.”

The crackdown on the media comes amid growing concerns among advocates for freedom of the press. Several journalists and other industry professionals have reported obstruction by authorities, including confiscation of equipment. Many accuse Israeli officials of censorship. It follows policy directives from far-right minister Ben-Gvir, in coordination with Communications Minister Shlomo Karhi, to “maintain the safety and security of citizens.”

Sources close to Ben-Gvir said he has instructed Israel’s Shin Bet security agency and the police to step up action against any foreign media outlets or civilians suspected of celebrating the Iranian missile attacks.

“There will be zero tolerance for expressions of joy over attacks on Israel,” Ben-Gvir said this week.

Tensions in the region have risen sharply since coordinated strikes by Israeli authorities against Iranian military and nuclear sites began on June 13. Tehran has retaliated with missile strikes on Israeli targets, some of which have hit civilian buildings.

After a visit to the Soroka hospital site on Thursday, Israeli Defense Minister Israel Katz escalated the rhetoric further, declaring that Iran’s Supreme Leader Ayatollah Ali Khamenei “can no longer be allowed to exist.”

Iranian authorities say at least 639 people have been killed and 1,329 wounded since the fighting began a week ago. The death toll in Israel stands at 24, according to officials in the country.


Trump administration tightens social media vetting for foreign students

Trump administration tightens social media vetting for foreign students
Updated 21 June 2025
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Trump administration tightens social media vetting for foreign students

Trump administration tightens social media vetting for foreign students
  • US will now impose much stricter social media vetting for visa applicants, requiring them to make social media profiles public to check for anti-American content
  • Washington told US missions abroad they can resume visa processing for students, after appointments were suspended in May

WASHINGTON: President Donald Trump’s administration on Wednesday ordered the resumption of student visa appointments but will significantly tighten its social media vetting in a bid to identify any applicants who may be hostile toward the United States, according to an internal State Department cable reviewed by Reuters.
US consular officers are now required to conduct a “comprehensive and thorough vetting” of all student and exchange visitor applicants to identify those who “bear hostile attitudes toward our citizens, culture, government, institutions, or founding principles,” said the cable, which was dated June 18 and sent to US missions on Wednesday.
On May 27, the Trump administration ordered its missions abroad to stop scheduling new appointments for student and exchange visitor visa applicants, saying the State Department was set to expand social media vetting of foreign students.
US Secretary of State Marco Rubio had said updated guidance would be released once a review was completed.
The June 18 dated cable, which was sent by Rubio and sent to all US diplomatic missions, directed officers to look for “applicants who demonstrate a history of political activism, especially when it is associated with violence or with the views and activities described above, you must consider the likelihood they would continue such activity in the United States.”
The cable, which was first reported by Free Press, also authorized the consular officers to ask the applicants to make all of their social media accounts public.
“Remind the applicant that limited access to....online presence could be construed as an effort to evade or hide certain activity,” the cable said.
The move follows the administration’s enhanced vetting measures last month for visa applicants looking to travel to Harvard University for any purpose, in what a separate State Department cable said would serve as a pilot program for wider expanded screening.

ONLINE PRESENCE
The new vetting process should include a review of the applicant’s entire online presence and not just social media activity, the cable said, urging the officers to use any “appropriate search engines or other online resources.”
During the vetting, the directive asks officers to look for any potentially derogatory information about the applicant.
“For example, during an online presence search, you might discover on social media that an applicant endorsed Hamas or its activities,” the cable says, adding that may be a reason for ineligibility.
Rubio, Trump’s top diplomat and national security adviser, has said he has revoked the visas of hundreds, perhaps thousands of people, including students, because they got involved in activities that he said went against US foreign policy priorities.
Those activities include support for Palestinians and criticism of Israel’s conduct in the war in Gaza.
A Tufts University student from Turkiye was held for over six weeks in an immigration detention center in Louisiana after co-writing an opinion piece criticizing her school’s response to Israel’s war in Gaza. She was released from custody after a federal judge granted her bail.
Trump’s critics have said the administration’s actions are an attack on free speech rights under the First Amendment of the US Constitution.

FEWER APPOINTMENTS?
While the new directive allows posts to resume scheduling for student and exchange visa applicants, it is warning the officers that there may have to be fewer appointments due to the demands of more extensive vetting.
“Posts should consider overall scheduling volume and the resource demands of appropriate vetting; posts might need to schedule fewer FMJ cases than they did previously,” the cable said, referring to the relevant visa types.
The directive has also asked posts to prioritize among expedited visa appointments of foreign-born physicians participating in a medical program through exchange visas, as well as student applicants looking to study in a US university where international students constitute less than 15 percent of the total.
At Harvard, the oldest and wealthiest US university on which the administration has launched a multifront attack by freezing its billions of dollars of grants and other funding, foreign students last year made up about 27 percent of the total student population.
The cable is asking the overseas posts to implement these vetting procedures within five business days.