KAFD at the heart of Saudi Arabia’s economic and investment future

KAFD at the heart of Saudi Arabia’s economic and investment future
The King Abdullah Financial District stands as a tangible expression of Vision 2030, demonstrating the impact of public-private partnerships. (AFP)
Short Url
Updated 11 May 2025
Follow

KAFD at the heart of Saudi Arabia’s economic and investment future

KAFD at the heart of Saudi Arabia’s economic and investment future
  • The King Abdullah Financial District has significantly boosted Riyadh’s appeal as a business and tourism destination

JEDDAH: The King Abdullah Financial District is fast emerging as a centerpiece of Saudi Arabia’s economic transformation, playing a critical role in the Kingdom’s efforts to diversify and establish itself as a global hub for commerce and investment.

Located in the capital, Riyadh, KAFD is more than just a collection of striking buildings, it is a thriving financial ecosystem. 

As the base for the Saudi Stock Exchange, global investment firms, regulatory bodies, and fintech companies, the district is helping to reshape the financial landscape of the region.

KAFD aligns closely with the goals of Vision 2030, Saudi Arabia’s strategic framework for economic diversification. It supports growth in capital markets, attracts foreign direct investment, and fosters innovation in financial technologies, according to industry experts.

The scale of the development reflects its ambition. Spanning 3.2 million sq. meters of gross floor area over a 1.6 million sq. meter site, the district includes over 2,900 residential units and more than 6,100 hotel keys and serviced apartments. It also boasts Riyadh’s tallest tower — an 80-story skyscraper reaching 385 meters — and is the largest project in the world to receive the Leadership in Energy and Environmental Design ND Stage 2 Platinum certification.

KAFD’s design is the work of over 25 leading architectural and design firms, including Foster + Partners, Henning Larsen, and Gensler. Its five main asset classes — office, residential, hospitality, retail, and entertainment — combine to offer a modern, integrated environment for business and living.

Mansoor Ahmed, an independent adviser with over 25 years of regional experience in real estate and infrastructure, told Arab News that KAFD is the center of Saudi Arabia’s financial sector, attracting top institutions, asset managers, and fintech firms.

“KAFD encourages international financial firms and investors to establish operations in Riyadh, enhancing foreign capital inflows. For example, Goldman Sachs, a leading global investment bank, announced plans to open a new office in KAFD,” Ahmed said.

He added that Tadawul is expanding rapidly, and KAFD plays a key role in supporting market growth, driving liquidity, and diversifying financial products.

“Tadawul Tower, located within KAFD, serves as the headquarters of the Saudi Stock Exchange. Its presence in the district has contributed to attracting investors and businesses, thereby boosting the region’s economic growth,” he said.

More than buildings

Commenting on how KAFD is enhancing Saudi Arabia’s competitiveness as a global financial center, Tamer Al-Sayed, chief financial officer at the FII Institute, told Arab News that the district is more than just a striking skyline — it’s a statement.

“It signals Saudi Arabia’s commitment to becoming a major financial hub, offering a world-class ecosystem designed to attract global institutions, investors, and talent. What makes it competitive is its mix of cutting-edge infrastructure, financial incentives, and integration with Vision 2030’s broader economic reforms,” Al-Sayed said.

He added that, unlike traditional financial centers, KAFD is being developed in tandem with regulatory transformation. 

The King Abdullah Financial District serves as a launchpad for fintech startups, digital banking solutions, and venture capital firms.

Mansoor Ahmed, real estate adviser

“With initiatives like the Financial Sector Development Program, fintech expansion, and capital market liberalization, Saudi Arabia is reshaping its financial landscape,” the CFO said.

He emphasized that KAFD represents these reforms in physical form, hosting key regulatory bodies, financial institutions, and technology-driven firms that will lead future economic growth.

Ahmed explained that KAFD is enhancing private sector participation and foreign direct investment by enabling financial firms to offer more sophisticated investment products, which contributes to diversifying Saudi Arabia’s economy beyond oil.

He highlighted that in 2024 KAFD planned to consolidate some of its income-generating properties into a real estate investment fund and list it on Tadawul, aiming to raise around $700 million.

“This initiative not only funds additional development projects within KAFD but also revitalizes the Saudi REIT sector for investors,” Ahmed said.

The district stands as a tangible expression of Vision 2030, demonstrating the impact of public-private partnerships in advancing Saudi Arabia’s shift toward a knowledge-based economy.

Ahmed emphasized that KAFD directly supports this initiative by working to build a more resilient and diversified financial sector.

“KAFD has been pivotal in advancing Saudi Arabia’s fintech landscape. The district’s infrastructure and strategic initiatives have contributed to the growth of fintech companies, aligning with the FSDP’s goal to foster innovation and competition in the financial sector,” he said.

Ahmed further added that KAFD fosters entrepreneurship and fintech growth by hosting innovation-driven financial firms. “KAFD serves as a launchpad for fintech startups, digital banking solutions, and venture capital firms. The Ministry of Investment and KAFD have entered into an agreement to accelerate investment and entrepreneurship within the district,” he said.

In terms of job creation and talent development, he said the district acts as a catalyst for employment across finance, technology, and professional services, attracting both local and international talent.

“KAFD is expected to accommodate around 50,000 residents upon completion and provide employment opportunities for approximately 43,000 workers, significantly contributing to job creation in line with Vision 2030’s goals,” Ahmed said.

Beyond its economic role, the district has significantly boosted Riyadh’s appeal as a business and tourism destination, helping the city’s hospitality
sector thrive.

Ahmed pointed out that KAFD sets new benchmarks for commercial real estate in Riyadh by offering Grade A office spaces that cater to global demand for smart, sustainable buildings.

“KAFD is integrating various smart city solutions to create a sustainable and efficient urban environment, including smart traffic management and mobility solutions, enhancing the appeal of its commercial real estate offerings,” he said, adding that KAFD also plays a strategic role in the Kingdom’s meetings, incentives, conferences, and exhibitions sector, positioning Riyadh as a regional business tourism hub.

“KAFD’s integration of luxury residences, exclusive retail, hospitality offerings, and diverse entertainment and recreational experiences within a compact, pedestrian-friendly urban ecosystem makes it an attractive destination for business events and tourism,” the independent adviser said.

New York, London, Riyadh?

The FII Institute’s Al-Sayed outlined the key factors that will determine whether KAFD can rival the world’s top financial hubs such as New York, London, and Singapore. He stressed that such centers evolve through a combination of regulation, infrastructure, talent, and trust.

“KAFD has the foundation, but to compete with London, New York, and Dubai, it needs three critical factors. First, regulatory competitiveness as a business-friendly regulatory environment is key. The ability to offer tax incentives, ease of doing business, and a seamless legal framework will define how attractive it becomes to global players,” he said. 

What makes it competitive is its mix of cutting-edge infrastructure, financial incentives, and integration with Vision 2030’s broader economic reforms.

Tamer Al-Sayed, chief financial officer at the FII Institute

The second factor, he added, is liquidity and market depth. “Financial hubs thrive on deep, liquid markets. Expanding the Saudi stock market, facilitating foreign capital flows, and enhancing financial product diversity are essential.”

Al-Sayed identified talent and global connectivity as the third pillar. He noted that attracting top global talent and building strong international links will be decisive.

“Attracting international finance professionals while developing local talent through education and experience will be a game-changer. Additionally, enhancing global connectivity through strategic partnerships with other financial centers will solidify its position,” Al-Sayed said.

He pointed out that, just as Dubai succeeded by positioning itself as the financial gateway to the Middle East, KAFD has the potential to go even further by leveraging Saudi Arabia’s scale, resources, and long-term vision.

On foreign investment, Al-Sayed said KAFD is instrumental in shaping Saudi Arabia’s appeal to international investors.

“Traditionally, investors look for stability, accessibility, and a supportive ecosystem. KAFD provides this in a way that aligns with Vision 2030’s broader goals— diversification, digital transformation, and private-sector growth,”the CFO said.

He added that confidence in the Saudi market is key to attracting FDI.

“When global banks, asset managers, and venture capital firms establish regional headquarters at KAFD, this sends a strong signal that Saudi Arabia is open for business, not just as an oil powerhouse but as a financial and economic force,” he said.

Al-Sayed concluded that KAFD is not merely a financial center but a modern, integrated economic ecosystem.

“KAFD’s success will not be measured by the height of its towers but by the impact it has on global capital flows, business confidence, and economic diversification. The challenge is not just in building world-class infrastructure but in fostering a financial culture that can compete on a global scale,” he said.


Saudi Arabia launches global platform to shape future of tourism 

Saudi Arabia launches global platform to shape future of tourism 
Updated 22 May 2025
Follow

Saudi Arabia launches global platform to shape future of tourism 

Saudi Arabia launches global platform to shape future of tourism 

RIYADH: Saudi Arabia has launched TOURISE, a global platform connecting leaders in tourism, tech, investment, and sustainability, as it positions itself to shape future travel policy and innovation. 

The platform, officially introduced by Minister of Tourism Ahmed Al-Khateeb, will serve as a year-round initiative to unlock investment opportunities, address sector-wide challenges, and develop policies to guide the next phase of global tourism growth.  

The launch aligns with Saudi Arabia’s broader push to become a global tourism hub, backed by major infrastructure investments, streamlined visas, and high-profile events. In 2024, Saudi Arabia hit its Vision 2030 target of 100 million visitors — seven years early — with tourism now contributing nearly 5 percent to gross domestic product. 

Speaking during the virtual launch, Al-Khateeb said: “Tourism is one of the most dynamic, connective forces in the world’s economy, supporting one in ten jobs globally. But as the world evolves, the sector must too.”  

He added: “Whether adapting to technological disruption and changing traveler expectations, to addressing the urgent calls for sustainability and a more equitable approach to travel, TOURISE will be the much-needed platform to shape the future of tourism.”  

TOURISE will be supported by an advisory board composed of global figures from the tourism, hospitality, and technology, as well as entertainment and investment sectors. 

According to the official press release, TOURISE will also form working groups focused on key themes and will publish white papers and global indices in collaboration with international organizations. 

The first TOURISE Summit will take place in Riyadh from Nov. 11-13. The event will explore four major areas: the role of artificial intelligence in tourism, investment and business model innovation, travel experience upgrades, and inclusive and sustainable tourism practices.  

An Innovation Zone will spotlight emerging technologies from both public and private sector firms. 

An accompanying awards program will recognize destinations and organizations that demonstrate leadership in categories such as sustainability, digital transformation, cultural preservation, inclusive tourism and workforce development.  

Nominations for the awards are scheduled to open on June 2, with winners to be announced on the summit's opening day. 

“For this industry to evolve and reach its full potential, public-private sector collaboration is critical to the continued success of Travel & Tourism worldwide,” said Julia Simpson, president and CEO of the World Travel & Tourism Council and a member of the TOURISE advisory board.  


Egypt central bank cuts key interest rates by 100 basis points, statement says

Egypt central bank cuts key interest rates by 100 basis points, statement says
Updated 22 May 2025
Follow

Egypt central bank cuts key interest rates by 100 basis points, statement says

Egypt central bank cuts key interest rates by 100 basis points, statement says

CAIRO: Egypt’s central bank lowered its key interest rates by 100 basis points on Thursday, its second rate cut in 2025 after keeping rates unchanged for a year.


Closing Bell: Saudi main index ends lower at 11,188

Closing Bell: Saudi main index ends lower at 11,188
Updated 22 May 2025
Follow

Closing Bell: Saudi main index ends lower at 11,188

Closing Bell: Saudi main index ends lower at 11,188
  • MSCI Tadawul 30 Index lost 12.2 points to close at 1,428.81
  • Parallel market Nomu declined by 156.89 points to end at 27,260.73

RIYADH: Saudi Arabia’s Tadawul All Share Index closed in the red on Thursday, falling 114.94 points, or 1.02 percent, to settle at 11,188.74.

The total trading turnover reached SR4.4 billion ($1.17 billion), with 76 stocks advancing and 165 declining.

The MSCI Tadawul 30 Index also dropped, losing 12.2 points, or 0.85 percent, to close at 1,428.81.

The Kingdom’s parallel market Nomu declined by 156.89 points, or 0.57 percent, to close at 27,260.73, with 29 stocks gaining and 49 retreating.

The best-performing stock of the day was Saudi Reinsurance Co., rising 3.70 percent to SR49.

Other top gainers included Al-Rajhi Company for Cooperative Insurance, whose share price rose 3.65 percent to SR119.2, and Umm Al-Qura Cement Co., which gained 3.42 percent to SR17.54.

The day’s largest decline was seen in SHL Finance Co., with its share price dipping 4.93 percent to SR19.30.

Al-Etihad Cooperative Insurance Co. saw its shares drop 3.86 percent to SR13.44, while Saudi Arabian Oil Co. declined 3.64 percent to SR25.15.

The best performer on the Kingdom’s parallel market was Enma AlRawabi Co., with its share price surging by 7.77 percent to reach SR24.98.

Lamasat Co.’s share price increased by 7.58 percent to reach SR7.1, and Natural Gas Distribution Co. reached SR47, increasing by 6.82 percent.

Albattal Factory for Chemical Industries Co. was the worst performer on the parallel market, declining 16.83 percent to reach SR42.


Aramco, stc drive Saudi brands’ value up 14% to $117bn, new report shows 

Aramco, stc drive Saudi brands’ value up 14% to $117bn, new report shows 
Updated 22 May 2025
Follow

Aramco, stc drive Saudi brands’ value up 14% to $117bn, new report shows 

Aramco, stc drive Saudi brands’ value up 14% to $117bn, new report shows 
  • Energy, banking, and telecommunications represent nearly 74% of the total brand value in the rankings
  • Dairy producer Almarai is recognized as the Kingdom’s third strongest brand

RIYADH: Saudi Arabia’s top 100 brands reached a combined valuation of $116.8 billion as of January, up 14 percent year on year, led by energy giant Aramco and telecom operator stc, according to a new report.

Marketing consultancy firm Brand Finance said Aramco retained its position as the Kingdom’s most valuable brand for the sixth consecutive year, with a valuation of $41.7 billion.

The company’s strength stems from its global oil production capabilities and investments in low-carbon technologies. 

Aramco retained its position as the Kingdom’s most valuable brand for the sixth consecutive year. Shutterstock

The Kingdom’s economy remains heavily influenced by its core sectors — energy, banking, and telecommunications — which together represent nearly 74 percent of the total brand value in the rankings. This sector concentration underscores Saudi Arabia’s ongoing economic diversification efforts as part of its Vision 2030 strategy. 

Andrew Campbell, managing director, Brand Finance Middle East, said: “Saudi Arabia’s brand landscape is evolving at an impressive pace, driven by bold strategies, innovation, and a clear vision for the future.” 

He added: “From long-standing powerhouses like Aramco and stc to fast-rising brands like Saudia and Almarai, there’s a real sense of momentum across sectors. These brands are not only contributing to the Kingdom’s economic transformation but also setting new benchmarks for excellence in the region and beyond.” 

The report further revealed that stc ranked as the Kingdom’s second most valuable brand in 2025, with a valuation of $41.7 billion, up 16 percent year on year. 

This growth is primarily linked to the successful implementation of its Masterbrand strategy, which facilitated expansion into sectors like banking, cybersecurity, B2B, and IT services through strategic mergers and acquisitions. 

stc ranked as the strongest brand in Saudi Arabia, earning a Brand Strength Index score of 88.7 out of 100 and an AAA rating. File/Reuters

The report by the London-based brand valuation consultancy showed that stc is also ranked as the strongest brand in Saudi Arabia, earning a Brand Strength Index score of 88.7 out of 100 and an AAA rating. Its continued investment in 5G infrastructure and digital financial services has solidified its position as a telecom leader. 

An AAA rating is the highest possible credit or brand strength rating, indicating robust reliability, quality, and performance. 

With brand value up 20 percent to $4.7 billion, Dairy producer Almarai is recognized as the Kingdom’s third strongest brand, earning a Brand Strength Index score of 85.5 out of 100 and an AAA brand strength rating. 

Almarai is also ranked as the top brand in Saudi Arabia for environmental, social, and governance performance. Almarai

This follows the brand’s collaboration with Google Cloud, launched in November, which is driving its digital transformation and enhancing operational efficiency. 

Almarai is also ranked as the top brand in Saudi Arabia for environmental, social, and governance performance, underscoring its strong commitment to ethical business practices, sustainable farming, and reducing carbon emissions. 

As for Saudia, its brand value surged by 34 percent to reach $1.1 billion in January, making it the fastest-growing Saudi brand and marking its first time crossing the billion-dollar milestone. 

Saudia’s brand value surged by 34 percent to reach $1.1 billion in January. Wikipedia

This achievement is largely attributed to the airline’s bold rebranding, along with advances in AI-driven customer service and infrastructure upgrades, which have significantly boosted its global brand visibility. 

The report further revealed that ROSHN Group, with a brand value of $1.1 billion, is the highest-ranked new entrant in the Kingdom this year. It also became the most valuable real estate brand in the country and secured a place among the top 20 brands overall. This debut reflects the company’s strong financial performance and ambitious expansion strategy. 

“Saudi Arabia’s brand landscape is evolving at an impressive pace, driven by bold strategies, innovation, and a clear vision for the future. It’s particularly exciting to see new entrants like ROSHN Group make such a strong debut, showing that diversification and ambition are paying off,” Campbell added. 


Saudi Arabia doubles funding to Union of Arab Chambers

Saudi Arabia doubles funding to Union of Arab Chambers
Updated 22 May 2025
Follow

Saudi Arabia doubles funding to Union of Arab Chambers

Saudi Arabia doubles funding to Union of Arab Chambers
  • Expanded support will significantly enhance UAC’s capacity to deliver programs and initiatives empowering the Arab private sector
  • FSC and UAC are working to boost intra-Arab trade and expand access to third markets

JEDDAH: Saudi Arabia has doubled its financial contribution to the Union of Arab Chambers, a decisive move aimed at reinforcing regional economic integration and boosting private sector cooperation across the Arab world.

The Federation of Saudi Chambers announced the increase on Tuesday, stating that the expanded support will significantly enhance the UAC’s capacity to deliver programs and initiatives that empower the Arab private sector and foster closer economic ties among member states.

The decision underscores the Kingdom’s growing leadership role in regional economic affairs and comes at a time when calls for deeper intra-Arab collaboration are intensifying. A 2023 report from the UN Economic and Social Commission for Western Asia warned of declining exports and over-reliance on limited markets, urging Arab countries to diversify and strengthen intra-regional trade.

Despite shared economic interests, intra-Arab trade made up just 13.8 percent of the region’s total foreign trade by late 2024—a figure FSC President Moejeb Al-Hwaizy described as “modest” in comparison to other global economic blocs. Al-Hwaizy was elected first vice president of the UAC during its 135th session in Qatar.

The FSC noted that Saudi Arabia’s enhanced contribution reflects its “strategic responsibility” as the UAC’s largest financial backer and soon-to-be president. “This is an extension of the federation’s role in supporting the private sector at the local, regional, and international levels,” it said.

The Kingdom’s leadership in the UAC, founded in 1951 and comprising chambers from all Arab League member states, highlights its broader ambition to promote joint Arab economic action, unlock cross-border investment, and facilitate closer coordination among private sector leaders.

With several joint initiatives already underway, the FSC and UAC are working to boost intra-Arab trade and expand access to third markets through business partnerships and strategic cooperation.

As the only Arab country in the G20 and the region’s largest economy, Saudi Arabia’s growing influence in Arab economic institutions signals its continued commitment to fostering unity and resilience in a rapidly evolving global trade environment.