Saudi women lead conversation on leadership, investment and cultural power at Fortune summit

Saudi women lead conversation on leadership, investment and cultural power at Fortune summit
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Emma Hinchliffe moderates a dynamic conversation with Zamzam Al-Hammadi, Mashael Al-Obaidan, Aalia Al-Rasheed, and Rasha Al-Khamis on breaking barriers in women’s sports at MPW International Riyadh. (AN photo by Loai El-Kelawy)
Saudi women lead conversation on leadership, investment and cultural power at Fortune summit
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Noor Sweid, Founder of Global Ventures, joins Aidan Madigan-Curtis and Michal Lev-Ram to explore global VC trends and regional opportunities at MPW International Riyadh. (AN photo by Loai El-Kelawy)
Saudi women lead conversation on leadership, investment and cultural power at Fortune summit
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Lama Alhamawi of Arab News in conversation with Adwa Al-Arifi, Assistant Minister for Sport Affairs, during a session on women’s rise in Saudi sports at MPW International Riyadh. (AN photo by Loai El-Kelawy)
Saudi women lead conversation on leadership, investment and cultural power at Fortune summit
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H.H. Princess Noura bint Faisal Al Saud joins the MPW International Summit in Riyadh, spotlighting Saudi Arabia’s cultural transformation and the rise of the fashion economy. (AN photo by Loai El-Kelawy)
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Updated 21 May 2025
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Saudi women lead conversation on leadership, investment and cultural power at Fortune summit

Saudi women lead conversation on leadership, investment and cultural power at Fortune summit
  • Speaking exclusively to Arab News at the event, Princess Noura bint Faisal talks of her role in nation’s cultural development: ‘I saw an opportunity to build something meaningful’
  • The concluding day of the summit featured a strong focus on entrepreneurship, economic diversification and sectoral transformation

RIYADH: The influence Saudi women increasingly are having on global culture, policies, investment and innovation was in the spotlight on Wednesday during the second and final day of the Fortune Most Powerful Women International Summit in Riyadh.

In an exclusive interview with Arab News, Princess Noura bint Faisal reflected on her own unexpected path to cultural leadership, the strategic value of soft power, and the expanding economic role of the creative sector in the Kingdom.

“I never thought I would be in the creative world,” she said. “But when I moved back to Saudi after Vision 2030 launched, I saw an opportunity to build something meaningful.”

Her journey since then has included the launch of Saudi Fashion Week in 2018 and helping to establish the Fashion Commission at the Ministry of Culture.

“We created infrastructure that didn’t exist: new jobs, policies and real career paths for people with creative talent,” Princess Noura said.

Princess Noura emphasized the important need to integrate culture across all industries, from retail and the food and beverage sector to sports and corporate strategy: “Culture isn’t a fixed definition. It’s how you express your identity and it can absolutely be monetized if it’s supported by the right business model.”

The concluding day of the summit featured a strong focus on entrepreneurship, economic diversification and sectoral transformation.

Noor Sweid, founder and managing partner of Global Ventures, offered insights into her company’s regional approach to tech investment. Rather than sticking to fixed sectors, she said it backs sectors that have long been “underbuilt,” including financial technology in 2018, healthcare in 2020 and, more recently, manufacturing.

One standout example of this approach, she said, is a company that digitizes spare-part inventories for oil and gas businesses using 3D printing, thereby resolving supply-chain gaps and sustainability challenges in real time.

Her comments were complemented by insights from Aidan Madigan-Curtis, general partner at Eclipse Ventures, who discussed the ways in which geopolitical shocks and climate pressures are forcing venture capitalists to refocus on industrial technology.

“VCs like to say they’re long-term but they’re also deeply cyclical,” she noted, arguing that the future lies in reinventing the ways in which the world makes, moves and powers things, taking into account developments such as automation and advanced manufacturing.

Cultural transformation through sport was a major theme during a panel moderated by Lama Alhamawi of Arab News, titled “New Heights.” Adwa Al-Arifi, the Saudi assistant minister for sports affairs, said that since the launch of Vision 2030 in 2016, physical activity among Saudis has increased from just 13 percent to more than 50 percent.

The Kingdom’s National Sports Strategy focuses on mass participation, youth development and elite performance, three pillars that have already led to the achievement of some historic milestones in women’s sports, such as the qualification of taekwondo athlete Dunya Abutaleb for the 2024 Olympic Games in Paris.

Several women shared their personal journeys in sports. Zamzam Al-Hammadi, who competes in the mixed martial arts Professional Fighters League, credited her mother for inspiring her career. Boxing expert Rasha Al-Khamis told how early support from her father gave her the confidence to pursue combat sports.

Mashael Al-Obaidan said Saudi Arabia’s desert culture sparked her love of motorsports. Aalia Al-Rasheed, head of women’s football at the Saudi Arabian Football Federation, spoke about the explosive growth in grassroots programs for the sport and revealed that more than 70,000 girls now play in school leagues.

Other sessions explored the economic and creative value of the fashion industry. During one on-stage discussion, Princess Noura reflected on what she considered one of the most notable outcomes of recent reforms in the country, the formal recognition of creative professionals.

“Before Vision 2030, designers weren’t even able to register their own commercial licenses,” she said. “There was no such thing as a fashion business. Today, designers can register as fashion professionals, operate legally and access support structures that didn’t exist before.”

This shift is emblematic of Saudi Arabia’s broader cultural transformation, in which creativity is no longer only a passion but also a viable and valued career path, she added.

The day’s sessions together highlighted the expanding leadership roles of Saudi women across diverse sectors and the determination of authorities in the Kingdom to turn strategic pillars such as culture, investment, sport and technology into economic engines.


Ancient Saudi city of Qurh a historic stop for pilgrim and trade caravans

Ancient Saudi city of Qurh a historic stop for pilgrim and trade caravans
Updated 32 min 5 sec ago
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Ancient Saudi city of Qurh a historic stop for pilgrim and trade caravans

Ancient Saudi city of Qurh a historic stop for pilgrim and trade caravans
  • Qurh was capital of Wadi Al-Qura, a center for Arab markets
  • Architectural features date back to the early Islamic periods

ALULA: Qurh, an ancient city in Saudi Arabia’s AlUla governorate, served for centuries as a vital hub for pilgrims and traders, according to the Saudi Press Agency.

Located about 20 km south of AlUla’s old town, near the village of Mughayra, Qurh is one of the Royal Commission for AlUla’s archaeological sites. AlUla’s other main heritage sites are Dadan, Hegra and the Old Town.

Qurh’s ruins spread across an expansive plain surrounded by medium-height mountains. The ruins include remnants of architectural structures, marketplaces, streets, and palaces, all of which highlight the city’s once-thriving economic and urban life.

Architectural features dating back to the early Islamic periods also suggest that settlement and cultural growth continued after the advent of Islam.

The ruins include remnants of architectural structures, marketplaces, streets, and palaces, all of which highlight the city's once-thriving economic and urban life.  (SPA)

Qurh was the capital of Wadi Al-Qura and a center for Arab markets, as described by the historian Hisham bin Al-Kalbi, who identified it as a commercial and cultural center and a cradle of the arts.

The city was located on the route of the historic Incense Road, a trade artery used to transport precious goods from the southern Arabian Peninsula to the north, passing through Wadi Al-Qura.

The ruins include remnants of architectural structures, marketplaces, streets, and palaces, all of which highlight the city's once-thriving economic and urban life.  (SPA)

According to Abdulrahman Alsuhaibani, the RCA’s vice president for culture, the excavations in Qurh have so far proved “that there was some interaction with China at the beginning of the Islamic period.”

“Evidence exists of interactions and trade extending as far as China,” he said in an interview produced by FT Longitude in partnership with the RCA.

“With China, for example, (there were) merchants who brought porcelain, medicines and silk to Arabia with incense for sure, ivory, while other valuables travelled in the opposite directions.”

AlUla, part of Saudi Arabia’s western province of Madinah, has been home to the ancient Dadanites, Lihyanites, Nabataeans, Sabaeans, Minoans, Egyptian, Romans and Arabs, he said.


Saudi defense minister holds talks with UK security, defense officials

Saudi defense minister holds talks with UK security, defense officials
Updated 29 May 2025
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Saudi defense minister holds talks with UK security, defense officials

Saudi defense minister holds talks with UK security, defense officials
  • Prince Khalid bin Salman and UK National Security Advisor Jonathan Powell discussed strategic partnership between the two countries

LONDON: Saudi Arabia’s Defense Minister Prince Khalid bin Salman held talks with the UK’s National Security Advisor Jonathan Powell in London on Wednesday.

The two sides “reviewed the strong friendship and strategic partnership between Saudi Arabia and the UK,” the Saudi Press Agency reported. “They also reviewed areas of cooperation and discussed regional and global developments, as well as ongoing efforts to support security and stability.”

The talks followed a meeting on Tuesday between Prince Khalid and British Defense Secretary John Healey during which they discussed strategic defense cooperation.


Saudi Embassy coordinating with Turkiye to find boy who fell into a creek

Saudi Embassy coordinating with Turkiye to find boy who fell into a creek
Updated 28 May 2025
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Saudi Embassy coordinating with Turkiye to find boy who fell into a creek

Saudi Embassy coordinating with Turkiye to find boy who fell into a creek
  • The embassy coordinated with child’s family after he reportedly went missing in a river in Trabzon province
  • Turkish authorities are investigating the incident

ANKARA: The Saudi Arabian Embassy in Turkiye confirmed on Wednesday that it is coordinating with Turkish authorities to search for a Saudi child who reportedly fell into Haldizen Creek in Uzungol region.

According to the Saudi Press Agency, the embassy issued a statement clarifying the reports circulating in media outlets and across social media platforms regarding the incident in Trabzon province.

“From the first moments of the incident, the embassy coordinated with the child’s family and contacted the relevant Turkish authorities to investigate the incident,” the statement said.

“The authorities have responded and are gratefully conducting extensive searches in the area and its surrounding to locate the child. We ask God Almighty to crown these efforts with success and to protect everyone from all harm,” it added.


Founding nations sign Global Water Organization charter in Riyadh

Founding nations sign Global Water Organization charter in Riyadh
Updated 28 May 2025
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Founding nations sign Global Water Organization charter in Riyadh

Founding nations sign Global Water Organization charter in Riyadh
  • Ceremony was attended by Saudi FM Prince Faisal bin Farhan, who highlighted the importance of the GWO in tackling water issues worldwide
  • Prince Faisal said that Saudi Arabia would provide financial and logistical support to the GWO for the next five years

RIYADH: The Global Water Organization officially launched operations from its headquarters in Riyadh on Wednesday, with founding member states signing the organization’s charter.

The ceremony was attended by Saudi Foreign Minister Prince Faisal bin Farhan, who highlighted the importance of the GWO in tackling water issues worldwide through a holistic approach, the Saudi Press Agency reported.

“The launch of the Global Water Organization affirms Saudi Arabia’s commitment to strengthening international initiatives and addressing global challenges through partnerships based on cooperation between countries and governments,” Prince Faisal said.

“The Kingdom looks forward to the organization becoming an international platform that drives sustainable solutions and supports developing nations in enhancing their water capabilities,” he said.

Prince Faisal said that Saudi Arabia would provide financial and logistical support to the GWO for the next five years, emphasizing that collective action was essential to achieving shared objectives. Prince Faisal invited all countries and private-sector entities to join the organization.

Minister of Environment, Water and Agriculture Abdulrahman Al-Fadley took part in the ceremony and emphasized that the signing of the Global Water Organization’s charter and the launch of its operations from Riyadh reinforced shared international responsibility to preserve water resources.

Al-Fadley added that the importance of the organization stemmed from water being not just a resource, but a source of economic and social development and stability worldwide.

He described the organization as “not just a platform that brings countries together, but a collective global mind working to develop and integrate the efforts of countries and organizations to address water challenges comprehensively.”

“The Global Water Organization will lead international efforts to address water-related challenges and transform traditional water management approaches. These challenges go beyond water scarcity to ensure its availability at the right time and place and recognize its impact on the economy, public health, food security and supply chains, especially in the face of climate change,” he said.

He emphasized the importance of having an integrated system that covered all stages of the water cycle, adopting innovative economic models based on cost-benefit analysis, introducing new financing mechanisms, reducing reliance on government subsidies, and actively involving the private sector.

The GWO’s charter was signed by representatives from founding countries: Saudi Arabia, Kuwait, Qatar, Spain, Senegal, Pakistan, Greece and Mauritania.

The organization aims to strengthen the efforts of countries and organizations to address water challenges.


Saudi FM receives US envoy to Syria in Riyadh

Saudi FM receives US envoy to Syria in Riyadh
Updated 28 May 2025
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Saudi FM receives US envoy to Syria in Riyadh

Saudi FM receives US envoy to Syria in Riyadh

Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan received US envoy to the Syrian Arab Republic Thomas Barrack in Riyadh on Wednesday.

During the meeting, they discussed steps to provide economic, humanitarian and other support to the Syrian people, the Saudi Foreign Ministry said in a post on X.

Meanwhile, Saudi Arabia’s Deputy Minister of Foreign Affairs Waleed Elkhereiji received Ambassador of Italy to the Kingdom Carlo Balducci in Riyadh on Wednesday.

They discussed bilateral relations and other topics of common interest.