International visitor spending in Saudi Arabia hits $13bn in Q1

RIYADH: International tourists spent SR49.37 billion ($13.16 billion) in Saudi Arabia during the first quarter of 2025, a 10 percent increase compared to the same period last year, recent data showed.

According to figures released by the Saudi Central Bank, also known as SAMA, the rise pushed the Kingdom’s travel account surplus to SR26.78 billion, up 11.7 percent year on year, underlining the sector’s growing contribution to the country’s non-oil economy.

This comes as Saudi Arabia accelerates its Vision 2030 push to position tourism as a pillar of economic diversification, raising its target to 150 million annual visitors by 2030 after surpassing the 100 million mark ahead of schedule.

In 2024, the sector hit a milestone, with international tourism revenue soaring 148 percent from 2019 — the fastest growth among G20 nations.

Domestic trips almost doubled, according to the annual report figures, rising from 47.8 million to 86.2 million. Shuttertsock

Saudi Tourism Minister Ahmed Al-Khateeb, commenting on the sector’s performance following the release of the Ministry of Tourism’s 2024 Annual Statistical Report in June, said the document “showcases the sector’s remarkable growth and its role in enabling Saudi Vision 2030, a record performance achieved with the support and guidance of the Kingdom’s visionary leadership.”

The report said that Saudi Arabia welcomed 115.9 million tourists in 2024 — 29.7 million inbound and 86.2 million domestic trips — easily surpassing the Vision 2030 milestone of 100 million visits, five years ahead of schedule.

Total visitor spending reached SR283.8 billion, of which SR168.5 billion came from international travelers and SR115.3 billion from domestic tourists.

Since Vision 2030’s launch, Saudi tourism has expanded at breakneck speed. Inbound arrivals have climbed from 17.5 million in 2019 to 29.7 million in 2024, a 70 percent jump, while their spending ballooned by 63 percent, from SR103.4 billion to SR168.5 billion over the same period.

Domestic trips almost doubled, according to the annual report figures, rising from 47.8 million to 86.2 million over the same period.

The sector’s success is underpinned by multibillion-riyal investments in destination infrastructure. The first island resorts of the Red Sea Project will open later this year, while construction races ahead at NEOM’s Trojena mountain resort and Riyadh’s heritage-rich Diriyah Gate.

The Saudi Central Bank, also known as SAMA. Wikipedia

Developers are lining up more than 320,000 hotel rooms, and Red Sea International Airport is expected to start commercial flights in 2025, sharpening long-haul connectivity for high-end travelers.

Global recognition has followed, with UN Tourism data, cited in the Annual Statistical Report, showing Saudi Arabia ranked first among G20 nations for growth in international tourist numbers in 2024 and second globally compared to pre-pandemic levels.

Speaking in April 2024, Ahmad Arab, founder of tourism and hospitality firm DRB Arabia and former deputy minister at the Ministry of Tourism, told GLG Insights the industry is on track to create 1 million related jobs by 2030, solidifying its place as a cornerstone of the Kingdom’s diversifying non-oil economy.

A notable trend, according to the Ministry of Tourism’s annual report, is the shift toward leisure travel. Non-religious visits accounted for 59 percent of inbound arrivals in 2024, up from 44 percent in 2019, as streamlined e-visas, entertainment seasons, and high-profile sporting events broadened the Kingdom’s appeal.

Egypt remained the top source market with 3.2 million visitors, followed by Pakistan with 2.8 million and Bahrain with 2.6 million. Makkah Al-Mukarramah led all destinations with 17.4 million overnight foreign visitors, while Riyadh and Jeddah also attracted millions.

Domestic tourism is expanding in parallel: trips rose 5 percent to 86.2 million in 2024, fueling record domestic outlays of SR115.3 billion. Leisure remained the top purpose, helped by school-holiday campaigns and new regional festivals.

With first-quarter spending at an all-time high and visitor volumes already outpacing long-term targets, Riyadh’s next challenge is to sustain capacity growth while maintaining service quality.

RIYADH: Saudi Arabia’s non-oil economy accelerated in October, with the Purchasing Managers’ Index climbing to 60.2, its second-highest level in more than a decade, signaling strong business growth momentum.

The latest survey by Riyad Bank and S&P Global showed a sharp improvement in operating conditions across the Kingdom’s private sector, underpinned by solid demand, rising employment, and robust output growth.

The October reading, up from 57.8 in September, highlights the sustained momentum of the non-oil economy as Vision 2030 reforms continue to drive diversification away from crude revenues.

Speaking at the Future Investment Initiative in October, Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim said the Kingdom’s gross domestic product is expected to expand by 5.1 percent in 2025, supported by continued growth in non-oil activities.

Commenting on the latest report, Naif Al-Ghaith, chief economist at Riyad Bank, said: “Saudi Arabia’s non-oil private sector recorded a solid improvement in business conditions in October, with the PMI rising to 60.2, marking one of the strongest readings in over a decade.”

He added: “The acceleration was driven by broad-based gains in output, new orders, and employment, reflecting sustained demand momentum and continued strength in the non-oil economy.”

Al-Ghaith noted that the latest survey results also indicate a strong start to the final quarter of the year, supported by both domestic and external demand.

According to the report, the pace of growth in new orders received by non-oil companies accelerated for the third consecutive month in October, with 48 percent of surveyed firms reporting higher sales.

Participating companies attributed the sales growth to improving economic conditions, a growing client base, and increased foreign investment.

Output and employment also expanded sharply during the month, with job creation rising at the fastest pace in nearly 16 years.

Al-Ghaith said the persistent rise in new export orders highlights the growing competitiveness of Saudi firms and the progress achieved under ongoing diversification initiatives.

“The rise in demand encouraged firms to expand production and workforce capacity at the fastest rate since 2009, as businesses expanded capacity to meet new workloads. Purchasing activity and inventories also increased, while suppliers’ delivery times continued to improve, reflecting efficient coordination and resilient supply chains,” he added.

October data indicated a sharp rise in input costs for non-oil firms, driven mainly by wage increases from salary revisions and bonuses.

On the outlook, companies remained optimistic, citing strong market demand, ongoing project work, and government investment initiatives.

“Optimism is underpinned by solid domestic demand and the momentum of ongoing projects. Although some concerns persist around costs and competition, sentiment overall remains strongly positive, reflecting confidence in the economy’s continued expansion and the strength of the non-oil private sector,” concluded Al-Ghaith.

International visitor spending in Saudi Arabia hits $13bn in Q1