DUBAI: Saudi Arabia streetwear label 1886 has landed in the heart of Paris with an exclusive pop-up at Galeries Lafayette Homme, running until Sept. 1.
Located on the first floor of the department store, the space marks the brand’s first physical presence in the French capital and a major milestone in its international journey.
Founded in Riyadh in 2016 by Fahad Aljomiah and Khalid Aljammaz, 1886 is a ready-to-wear label that combines streetwear influences with references to Saudi youth culture.
The Paris-exclusive capsule was designed to resonate with the local market while staying true to the brand’s identity. (Supplied)
Its designs blend modern aesthetics with traditional elements, aiming to reflect the evolving urban identity of the region.
“Bringing 1886 to Paris, the fashion capital of the world, and especially to Galeries Lafayette, is a very meaningful milestone for us,” Aljomiah told Arab News.
“It’s an opportunity to showcase a Saudi-born brand on a global stage and to share our vision for a new generation of fashion coming from the region.”
Its designs blend modern aesthetics with traditional elements. (Supplied)
The Paris-exclusive capsule was designed to resonate with the local market while staying true to the brand’s identity.
“We carefully studied the Paris audience and designed the capsule to blend the contemporary DNA of 1886 with elements that resonate with the European market. Our goal was to present something unique that attracts attention while staying true to our identity,” he said.
“The response has been very positive,” Aljomiah added. “We’ve seen a lot of interest in the brand and the new pieces. Many visitors appreciated the way we fuse modern aesthetics with Saudi cultural influences.”
While some of the exclusive pieces may later be available online or in select stores, the focus remains on delivering a unique experience in Paris. With successes elsewhere, 1886 is eyeing further global expansion.
“We have plans to expand into other international markets soon. Our success in Paris and Qatar has strengthened our confidence to continue building globally while maintaining our core identity,” Aljomiah said.
