RIYADH: China’s Ori Group, a leading firm in culture and creativity, announced the opening of its regional headquarters in Saudi Arabia, investing over SR2 billion ($540 million).
Announced at the Cultural Investment Conference, held by the Ministry of Culture at the King Fahad Cultural Center in Riyadh, the move underscores the group’s commitment to expanding its regional presence and supporting the growth of Saudi Arabia’s cultural and creative sectors, according to a press statement.
The move underscores Saudi Arabia’s growing appeal as a destination for international cultural companies and investors, aligning with efforts under Vision 2030 to diversify the economy and build a sustainable cultural ecosystem.
In a post on its official X account, the Saudi Arabia's Ministry of Culture stated: “China’s Ori Group announced the establishment of its regional headquarters in Saudi Arabia, with an investment exceeding SR2 billion.”
It added: “The new HQ will drive growth in film, education, fashion, tourism, and cultural events, positioning the Kingdom as a hub for international cultural investment.”
The Riyadh hub will serve as a center for investment and operations across five sectors: film, education, fashion, tourism, and cultural events.
Ori Group said the initiative aims to deliver innovative content, develop specialized educational programs, organize cultural and tourism activities, and strengthen the Kingdom’s film and fashion industries.
By attracting global expertise and capital, initiatives like Ori Group’s regional hub aim to energize the Kingdom’s creative industries while creating new investment opportunities in cultural production, education, and entertainment.
Since its launch in 2021, the Kingdom’s RHQ Program has attracted nearly 600 foreign companies, cementing Saudi Arabia’s position as the region’s premier destination for headquarters.
