After establishing a strong position in many European markets in just three years, Wiko launched its portfolio of 12 models, in Saudi Arabia on Monday.

“Saudi consumers can now enjoy the Wiko experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting edge design and exceptional product quality, Wiko smartphones are becoming available at mobile phone outlets across the country,” the company stated.

Wiko has announced nine models for smartphone users to choose from. Whether a technology savvy user, a regular user or a beginner, Wiko says it has a smartphone for everyone.

Speaking at the launch event, Gareth Abel, marketing director, Wiko Central Europe, MEA, said: “We are confident that the Wiko combination of stylish design, the latest technology, high quality and amazing value for money will be a huge success here.”

For those who are interested in cutting edge technology, it doesn’t get any better than the flagship models: Highway and Highway Signs. These Smartphones are two of the first in the market with Octa-Core processors. The Highway’s features include a 2.0GHz processor, Android Kit Kat 4.4, super bright 5” FHD screen, 16MP back camera and 8MP front camera. Highway Signs has a 1.4GHz processor, 4.7” screen, 8MP back camera and 5MP front camera.

Bothmodels guarantee superior speed and performance, and are two of the best Smartphones available in the Kingdom.

Getaway, which launches in February, claims to deliver a powerful combination of stylish design and performance.

For the fashion-conscious, Rainbow is a real lifestyle technology statement. First time smartphone users can opt for Wiko’s Goa, Bloom, Sunset, Fizz and Lenny for the most user-friendly smartphone experience.

Wiko is also launching 3 attractive feature phone models. They are Lubi3, Riff and Kar3 which also provide attractive options for first time phone users.