Sona Jeweler organized a meeting for its loyal customers in Jeddah on Friday. More than 300 customers attended the event held in the presence of Sadiq Ali Thangal.

Sona Jewelers’ gold loyalty program (GLP) provides an opportunity to address the needs of customers and offer its products at prices that are most competitive in the market. “In fact, our prices are the lowest in the market,” the company stated.

“It has always been Sona’s endeavor to make its customers aware of the quality and price of jewelry, which the company is committed to provide,” Sona stated, adding that the company finds this possible because of the most modern and traditional designs that it manufactures at its own unit in Riyadh. “Through the GLP, we show appreciation of our customers by delivering additional value without additional costs. It’s a win-win situation for our customers and us,” the company added.

Following the Jeddah meeting, the company plans to hold such events for loyal customers across its branches over quarterly and half-yearly periods.

Sona Jewelers was established in 1984 in Saudi Arabia with 100 percent foreign investment by K.V. Mohan, Sona Mohan, Shyam Mohan and Vivek Mohan. The company has its 22 carat jewelry outlets in Riyadh, Jeddah, Dammam, Hofuf and Jubail.

Sona has its own manufacturing unit in Riyadh where it develops products of the most modern and traditional designs.

It attributes its success to its employees as well as customers.