Basic Electronics Co. Ltd. launched Fisher brand at a function in Alkhobar on Nov. 28, in the presence of Hirao, GM of Meaji Trading Company, exclusive representative of Fisher in the MEA, and Chu, CEO of Aux Home Appliances Group, which manufactures Fisher split air conditioners.

The function was held as part of the marketing and promotion campaign by Basic Electronics for Fisher products in the Saudi market. Basic Electronics claims a 60-year experience in this field. Basic Electronics received a number of electrical home appliance dealers from various regions of the Kingdom who were invited to attend the ceremony.

Speaking on the occasion, Qasim Muhammad Al-Arfaj, GM of Basic Electronics, expressed his thanks and gratitude to Fisher dealers for responding to the invitation.

Al-Arfaj assured that he would provide full support and cooperation to promote sales of Fisher products across the Saudi market to help enhance its position. Fisher is Sanyo’s sister brand, he added.

His company is also depending on the wide dealer network, which includes more than 1,000 customers spread all over the Kingdom, as well as the high quality and competitiveness available to Fisher products.

Al-Arfaj urged the dealers to extend their support and cooperation to his company in promoting sales of Fisher products like what they have been doing for Sanyo products. He added that his company has represented Sanyo brand exclusively for more than 55 years.

Hirao praised the success of Basic Electronics in marketing and selling Sanyo products in the past. He expressed his confidence that Basic Electronics will promote Fisher in the Saudi market again, and elevate the brand to a leading position.