Juffali Automotive Co. (JACO), described as the exclusive distributor for Mercedes-Benz Passenger Cars in Saudi Arabia, recently inaugurated its full-fledged main center in Abha.

The state-of-the-art facility, which houses a large space for displaying various models of Mercedes-Benz vehicles, a cutting-edge service center and a parts distribution department, claims to meet the rising demand of luxury vehicles in the Asir Region.

This facility in Abha is designed to give its customers in the Southern Region the experience and satisfaction they expect. It is instrumental in reaching out to them in a region where Mercedes-Benz brand enjoys a strong presence just like all other regions.

The new showroom is part of the company’s expansion strategy that has begun to implement since 2013. “We will continue to carry out the strategy until 2020,” the company stated.

“It is a strategy that aims to fortify the brand presence in the main cities Kingdomwide through expanding and developing the current showrooms; our customers will be able to get various services at any showroom all over the country, thanks to this strategy,” said Safi Kobeissi, the company’s GM, following the inaugural celebration.

The owner of the first car that arrived to the service center during the splendid event was overjoyed when its owner learned that he would get a free-of-charge complete vehicle maintenance as a gift from the company.