Ghassan A.H. Al Sulaiman Trading Est. (Al Ghassan Motors), exclusive dealer of Bentley Motors in Saudi Arabia, has opened a new Bentley Showroom in Riyadh.

The event, which was attended by top local and regional Bentley officials, and led by Prince Sultan bin Bandar Al-Faisal, president of the Saudi Arabian Motor Federation, along with current brand owners, cemented the exclusiveness of the British brand in the Kingdom, paving the way for an additional two showrooms set to open in both Jeddah and Alkhobar end 2016 and early 2017.

The new showroom includes a set of facilities to transform the purchase experience of luxury cars in the Kingdom. It features enough space to display nine cars, in addition to a storage area for three cars.

In addition, it includes five completely private sales offices, personalization bay, prayer room and a dedicated indoor air-conditioned state-of-the-art delivery area.

Ghassan Abdurrahman Al Sulaiman, Al Ghassan Motors chairman, said, “No other automotive brand represents the essence of luxury and performance better than Bentley. Such an esteemed reputation in the industry can only be served through a boutique style showroom, which reflects the exclusive nature of our cars. Once again, that strategic step signals the onset of similar initiatives in the future, the aim of which is to strengthen the brand’s appeal in the Kingdom.”

Al Ghassan Motors is set to inaugurate its second totally new mega service center in Riyadh this year, after opening the biggest service center in Jeddah last year, for servicing pre-owned and approved Bentley, Lamborghini and McLaren models. This includes mechanical, and body and paint sections.

The totally new super luxury Bentley Bentayga 2016 SUV, which claims to herald a radical rethink of the SUV category by being the most powerful and luxurious in its segment, was showcased at the event.