HUNDREDS of students and teachers gathered earlier this month to take part in IGNITE JEDDAH — the first ever Saudi edition of the internationally renowned geek event.

Taking place at the Effat University on Thursday 7th March, attendees enjoyed a series of presentations from renowned guest speakers across a variety of backgrounds, including business, media broadcasting and science. Organised by the university’s student government and hosted by Mix FM personality Yasser Saggaf, presenters shared thought-provoking stories of accomplishment and innovation, encouraging the audience to positively impact their local community by inspiring others.

BMW Group, together with its official importer Mohammed Yousuf Naghi Motors, added its own flavour to the event as Platinum Sponsor by showcasing the world’s best-selling premium car, the BMW 3 Series, and MINI Cooper S Hatch.

For Mr. Stavros Paraskevaide, Managing Director of Mohamed Yousuf Naghi Motors, BMW Group is the ideal partner for events such as IGNITE JEDDAH. “The BMW and MINI brands are all about innovating and inspiring people with their design, comfort, power and technology. This participation was therefore the perfect fit for Mohamed Yousuf Naghi Motors and as such, we were delighted to join the students and teachers at this exciting event,” said Mr Paraskevaide The superiority of the new BMW 3 Series exemplifies the elegant and dynamic character of the BMW brand. Bigger, sportier and more dynamic than its predecessor and the first BMW model to be available with three different lines: Modern, Sport and Luxury, the sixth generation 3 Series model went on sale in Saudi Arabia in May last year.