In a unique event and a copy of an international one held in the United states, United Motor Company, the sole dealer of Jeep cars in Saudi Arabia, organized a new activity for the first time in Saudi Arabia and the Middle East. It was none other than the world renowned Jeep Jamboree held in Hail in conjunction with the launch of Jeep Wrangler Rubicon in the Kingdom.

The three-day event included field off-road test-drives to explore the technical capabilities and high performance of the vehicle under various driving conditions.

It is completely unfair to test-drive any of Jeep models on asphalt roads without highlighting the off-road and obstacles crossing capabilities of the new model, and it can be more injustice if the model is Jeep Wrangler Rubicon.

Thanks to the organizer, this special and unique event was held with the Saudi press by granting them the opportunity to test-drive the vehicle off-road as well as to try the maximum capabilities of Jeep Wrangler, which is known to handle endless adventures and challenges.

A group of Saudi media representatives, under the supervision of a team of professional drivers and technicians headed by Luai Alsheheli, an engineer, test-drove a number of Jeep cars, provided by the United Motors Company, through the magnificent terrain of Hail.

This was primarily aimed at the official launch of Wrangler Rubicon in the Saudi market, as well as to explore the capabilities of the new model.

The Rubicon train is a 35 km long track consisting of asphalt roads and terrain, which cannot be crossed without using 4X4 vehicles.