COPENHAGEN: Lego, the world’s second-biggest toymaker, has confirmed that it will produce a construction set based on the hit TV animation, the Simpsons. The kit will include figures of the main characters including Homer, Bart, Marge and Ned Flanders, BBC reported.
The Danish toymaker struck the deal with the show’s owners, Twentieth Century Fox.
Fox is scheduled to air an episode of the show featuring the cast in Lego form in May, in the US.
“We know our fans will love the challenge of building the Simpsons’ family home in great detail and the ability to collect quintessential characters in Lego minifigure form,” Jill Wilfert, from the Lego Group said in a statement.
The Simpsons, a satirical parody of family life, has been running for 25 years making it the longest running scripted TV show in the US.
“Even though the Simpsons has been on for a quarter of a century it still resonates with the young and makes viewers an ideal target for the Lego brand,” said Brad Adgate, head of research at Horizon Media.
The set will go on sale in the US next month priced at $199.99.


