General Motors Middle East announces the appointment of Markus Leithe as regional marketing director, General Motors (GM) Middle East Operations, effective April 1,

In his new role, Leithe will oversee the planning, development and implementation of GM’s regional marketing strategy as well as further strengthen the company’s brand presence in the Middle East.

Leithe was regional sales director for Saudi Arabia, the UAE and Oman since 2011 and was responsible for meeting assigned sales targets across these three key markets.

He will continue to be based in Dubai and report to John Stadwick, president and MD, General Motors Middle East Operations.

“Markus’ longstanding history in the automotive industry — spanning more than 15 years — coupled with his sharp business acumen and strong leadership skills will stand him in good stead for this position,” said Stadwick.

“I am confident that Markus’ vast experience and in-depth industry knowledge will help pave GM Middle East’s continued path to success.”

Leithe first joined General Motors Europe in 1998 as a product specialist in Ruesselsheim. Prior to relocating to the UAE in 2011, he served as MD at Chevrolet Germany and was based in Ruesselsheim.