SAN DEIGO: The world premiere of “Star Trek Beyond” blasted off at Comic-Con with an orchestra, fireworks, lasers and tributes to the series’ late stars.
The sci-fi sequel premiered Wednesday night to more than 3,500 attendees at a flashy invite-only event held at San Diego’s Embarcadero Marina Park just outside the site of the four-day pop-culture convention. A slew of superheroes, magic and King Arthur are just some of the bait that movie studios are using to entice fans at this year’s San Diego Comic Convention as Warner Bros’ DC Comics franchise goes head-to-head with Disney’s Marvel universe.
The four-day event, which has become an increasingly important tool for Hollywood to generate interest in upcoming movies, kicked off on Thursday. It will include panels and activities hosted by studios and television networks for the 100,000-plus audience comprising comic book, film and TV fans.
Chris Pine, Zoe Saldana, Karl Urban and other “Trek” stars introduced the film on stage before the San Diego Symphony performed selections from the film’s score amid a flurry of fireworks and lasers.
“I can’t imagine a better place to premiere it than here at Comic-Con,” said Quinto, while on the red carpet beforehand. “I thought it was going to be mayhem, but there is such a beautiful hush here.”
Dreamworks’ “Trolls,” Oliver Stone’s “Snowden” and sci-fi adventure “Valerian” are putting on celebrity panels, while Seth Rogen and Evan Goldberg are scheduled to host a screening party for their R-rated animated “Sausage Party.”
On Saturday, Warner Bros will showcase its upcoming films and Marvel will close out the day.
Anthony Breznican, Entertainment Weekly senior writer, said in an interview that Warner Bros has some work to do after the criticism around March’s “Batman V Superman: Dawn of Justice.”
“(Warner Bros) has to win over the people about the rest of this universe going forward,” Breznican said. “Marvel just has to maintain, they have cruise control on, but of course that doesn’t mean they can slow down.”
Disney, keeping its line-up under wraps, is expected to bring “Guardians of the Galaxy 2” and Benedict Cumberbatch’s “Doctor Strange.”
Alongside “Wonder Woman,” “Suicide Squad” and Guy Ritchie’s new “King Arthur” film, Warner Bros is throwing in a dose of magic with “Fantastic Beasts and Where to Find Them,” the first spin-off from the “Harry Potter” franchise.
The sci-fi sequel premiered Wednesday night to more than 3,500 attendees at a flashy invite-only event held at San Diego’s Embarcadero Marina Park just outside the site of the four-day pop-culture convention. A slew of superheroes, magic and King Arthur are just some of the bait that movie studios are using to entice fans at this year’s San Diego Comic Convention as Warner Bros’ DC Comics franchise goes head-to-head with Disney’s Marvel universe.
The four-day event, which has become an increasingly important tool for Hollywood to generate interest in upcoming movies, kicked off on Thursday. It will include panels and activities hosted by studios and television networks for the 100,000-plus audience comprising comic book, film and TV fans.
Chris Pine, Zoe Saldana, Karl Urban and other “Trek” stars introduced the film on stage before the San Diego Symphony performed selections from the film’s score amid a flurry of fireworks and lasers.
“I can’t imagine a better place to premiere it than here at Comic-Con,” said Quinto, while on the red carpet beforehand. “I thought it was going to be mayhem, but there is such a beautiful hush here.”
Dreamworks’ “Trolls,” Oliver Stone’s “Snowden” and sci-fi adventure “Valerian” are putting on celebrity panels, while Seth Rogen and Evan Goldberg are scheduled to host a screening party for their R-rated animated “Sausage Party.”
On Saturday, Warner Bros will showcase its upcoming films and Marvel will close out the day.
Anthony Breznican, Entertainment Weekly senior writer, said in an interview that Warner Bros has some work to do after the criticism around March’s “Batman V Superman: Dawn of Justice.”
“(Warner Bros) has to win over the people about the rest of this universe going forward,” Breznican said. “Marvel just has to maintain, they have cruise control on, but of course that doesn’t mean they can slow down.”
Disney, keeping its line-up under wraps, is expected to bring “Guardians of the Galaxy 2” and Benedict Cumberbatch’s “Doctor Strange.”
Alongside “Wonder Woman,” “Suicide Squad” and Guy Ritchie’s new “King Arthur” film, Warner Bros is throwing in a dose of magic with “Fantastic Beasts and Where to Find Them,” the first spin-off from the “Harry Potter” franchise.
