GASTAT

Saudi entertainment center registrations jump 62% in 2 years
  • Saudi Arabia's active commercial registrations for entertainment centers rose to 8,462 in the first half of 2026, a 62% increase from 5,216 in 2024.
  • Riyadh leads with 3,580 entertainment center registrations, followed by Makkah with 2,295 and the Eastern Province with 933 as of mid-2026.
  • 75.3% of Saudi Arabia's population visited venues hosting cultural activities in 2025, indicating a growing demand for entertainment.
  • Entertainment centers are expanding services to include childcare, dining options, and monthly memberships to encourage repeat visits.
  • Malls are becoming integrated entertainment destinations, combining shopping, food, and activities for families and children.
  • Centers are increasingly using social media marketing and in-mall promotions to attract visitors and enhance their offerings.