Red iPhone? The symbolic meaning behind Apple’s newest color

Apple announced it is introducing red iPhones.
Updated 22 March 2017
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Red iPhone? The symbolic meaning behind Apple’s newest color

DUBAI: Apple announced Tuesday it is introducing red iPhones and cutting prices on two iPad models.
The newly-revealed red color iPhone 7 and iPhone 7 Plus is the sixth color in the range, after jet black, black, silver, gold and rose gold.
The shade is part of Apple’s Product Red line, which donates to the Global Fund to Fight AIDS.
According to Apple, the color is symbolic of AIDS awareness.
“100 percent of all money raised by Red goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies,” Apple wrote on its website. “Since it was founded in 2006, Red has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.”
Apple is cutting prices on two iPad models and introducing red iPhones, but the company held back on updating its higher-end iPad Pro tablets.
A much-speculated 10.5-inch iPad Pro did not materialize, nor did new versions of existing sizes in the Pro lineup, which is aimed at businesses and creative professionals. The new devices are mostly refreshes of existing models. Apple unveiled them through press releases Tuesday rather than a staged event, as it typically does for bigger product releases.
Jackdaw Research analyst Jan Dawson said Tuesday’s announcement makes it “even clearer that there are two very distinct iPad tiers now — the iPad Pro and the basic iPads. The iPad Pros will likely continue to get all the best new features, while the basic iPad will get occasional updates and new features a little later than the Pros, lagging a generation or two behind.”


Avengers assemble for final battle in ‘Endgame’

Updated 24 April 2019
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Avengers assemble for final battle in ‘Endgame’

  • “Avengers: Endgame” is the final installment of a wildly ambitious 22-film arc featuring the beloved superheroes of the Marvel universe
  • Pundits are predicting a debut weekend that could break records with the first billion-dollar opening in history

LOS ANGELES: After nearly two dozen films and billions of dollars in ticket sales around the globe, the Avengers are gearing up for a final time — and their last adventure could shatter all box office records.
“Avengers: Endgame” is the final installment of a wildly ambitious 22-film arc featuring the beloved superheroes of the Marvel universe, many of them the creations of late comic book legend Stan Lee.
It hits theaters this week — parts of Asia and Europe get the first view of the three-hour epic on Wednesday, and it gets its wide release in the US and Canada on Friday. Pundits are predicting a debut weekend that could break records with the first billion-dollar opening in history.
That would easily beat out the previous record holder, “Avengers: Infinity War,” the first part of the “Infinity Saga” — as it was dubbed by Marvel Studios head Kevin Feige, who has produced every single movie in the franchise — which opened in 2018 with $640.5 million.
After Monday’s star-studded world premiere in Hollywood, the six original Avengers celebrated the end of the road Tuesday at the iconic TCL Chinese Theatre.
Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson), the Hulk (Mark Ruffalo) and Hawkeye (Jeremy Renner) assembled for a final time with Feige at the TCL Chinese Theatre, where they signed blocks of cement and marked them with handprints.
“It’s been an amazing ride,” Ruffalo — who attempted a handstand while waiting for the cement to set — said of the 10-year project.
The 21 preceding films have earned about $19 billion globally, and though “Endgame” marks the end of the current narrative arc, Marvel Studios is far from through.

Even as they mark the end of what Johansson called a “wonderful” experience, Marvel Studios has already announced several new projects: in addition to sequels for “Spider-Man,” “Black Panther” and “Doctor Strange,” there will also be “Guardians of the Galaxy Vol. 3,” “The Eternals” and “Black Widow,” the second Marvel universe film to give a female character solo top billing.
“The fun thing about an ending is that you eventually get to do a new beginning,” Feige told AFP.
“So yes, there will be a new beginning, but right now, it’s about this combination of 22 movies. That’s what we’re most excited for.”
In preparation for the marvelous cinematic conclusion, “Endgame” directors Joe and Anthony Russo took to Twitter to post a letter to “the greatest fans in the world.”
“This is it,” they wrote. “This is the end. The end of an unprecedented narrative mosaic spanning eleven years and eleven franchises.”
They acknowledged the massive impact that the Avengers series has had on its fans, saying it was for “all of you who have been on this journey with us since the very beginning.”
Fans have been on the edge of their seats for the conclusion, and the cast has been notoriously tight-lipped during the press tour for fear of potential spoilers.
But someone couldn’t wait: on Sunday, five minutes of “Endgame” footage containing crucial plot points from the finale were anonymously posted online, prompting the Russo brothers’ letter.
The brothers concluded their message with an appeal: not to spoil the end of the movie.
“Remember,” the Russo brothers said, “Thanos still demands your silence. #DontSpoilTheEndgame.”