IKEA Saudi Arabia donates campaign proceeds to DCA

Ghassan Ahmed Al Sulaiman Furniture Trading, IKEA Saudi Arabia, reinforced its support for education through its Soft Toy for Education campaign, which ran between November and January, garnering approximately SR300,000 for the Disabled Children’s Association (DCA).
To celebrate the achievements of this year’s campaign, IKEA Saudi Arabia hosted the DCA children at its service office in Jeddah, where they organized a morning of fun and entertainment. Media personnel were also present, where they witnessed the check handling ceremony and also took part in a round table, discussing the success of the campaign with IKEA Saudi Arabia’s CEO, Saud Al-Sulaiman and DCA center director Zuhair A. Maimini.
Al-Sulaiman said: “We are very happy that our community joined us in helping contribute to the bright future of these precious children. Through this campaign, we were hoping to stimulate the community to stand in solidarity with disabled children, who deserve a right to quality education and raise enough funds to help them build their futures.”
Maimini said: “We are pleased to share this joy with our children today and appreciate the continued support of the Soft Toy for Education campaign from IKEA Saudi Arabia and its customers. Today, we can see the tremendous support from the community and the dissemination of social solidarity. We have achieved our goals for a second year in a row now, thanks to the blessed efforts of all those who participated, and look forward to pave the way for our children’s bright futures.”
IKEA Saudi Arabia had launched the campaign for a second year in a row across all its stores in the Kingdom, whereby five new soft toy characters were chosen to be the faces of the campaign. For every soft toy sold from November to January, IKEA Saudi Arabia donated SR 2 to children’s education through the DCA.