Al-Hussaini opens first Longines boutique in Riyadh

With an experience spanning over 180 years, Longines, a major Swiss watchmaker, has opened its first boutique at Kingdom Centre Riyadh. This is described as a step aimed at expanding Longines’ presence across Saudi Arabia.
The relationship between Al-Hussaini Trading Co. and Longines, a world-leader in watch making, goes back over 30 years. During this period, Al-Hussaini Trading Co. spread its wings with over 60 branches across the Kingdom. Moreover, Al-Hussaini is proud to display in all its showrooms the latest Longines innovations of refined watches carefully crafted to the satisfaction of varied tastes of Saudis, in addition to offering after-sales service centers and spare parts all over the Kingdom.
The key factor behind the successful growth of Longines is its customer-centric policy, with special focus on those seeking a dazzling look through the acquisition of exclusive products and a brand that reflect their personalities and cater to the specific needs of the market.
The new boutique boasts the Longines slogan: “Elegance is an Attitude” through a modern classy decor that ensures a comfortable customer shopping experience and mirrors Longines ultimate splendor.
Over and above that, the boutique offers its visitors the opportunity to explore Longines history and watch-making tradition by viewing its superb books and prints. The boutique showcases comprehensive collections of exquisite and sporty Longines watches and more — that reflect its heritage. The boutique’s unique location inside the Kingdom reflects a higher sense of elegance, highlighted by the exceptional Longines St. Imier collection as well as Longines diamond and gold signature collection.
Longines, which was established in 1832 in Saint-Imier Switzerland, Longines is a member of Swatch Group Ltd., a world-leader in refined watch-making. The Longines winged hourglass logo flies high over Longines showrooms in more than 130 countries around the globe.