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From instinct to intelligence: How Omnicom and Google are using AI to rethink ad creativity

From instinct to intelligence: How Omnicom and Google are using AI to rethink ad creativity

  • Companies teamed up to launch first AI-powered creative intelligence system to make ‘more helpful, relevant and engaging ads’
  • Piloted in the AMET region, the tool aims to provide professionals with ‘supplementary elements’ that augment and accelerate creative thinking at scale, its creators tell Arab News
By GABRIELE MALVISI ·
Meta launches paid subscriptions for Instagram, Facebook, WhatsApp

Meta launches paid subscriptions for Instagram, Facebook, WhatsApp

By Arab News ·
Spotify launches narrated articles for audiobook subscribers

Spotify launches narrated articles for audiobook subscribers

By Arab News ·
Update Iran partially restores Internet access after months-long shutdown

Iran partially restores Internet access after months-long shutdown

By AFP ·
Over 150 media outlets cover Hajj, officials say

Over 150 media outlets cover Hajj, officials say

By SPA ·
Saudi Arabia’s Sela and Egypt’s Talaat Moustafa Group launch strategic entertainment alliance

Saudi Arabia’s Sela and Egypt’s Talaat Moustafa Group launch strategic entertainment alliance

By Fady Francis ·
Protection by default: inside Meta and Saudi regulator’s push for parental controls

Protection by default: inside Meta and Saudi regulator’s push for parental controls

By GABRIELE MALVISI ·
Watchdog urges release of journalists detained on Gaza-bound flotilla

Watchdog urges release of journalists detained on Gaza-bound flotilla

By Arab News ·
Google doubles down on ‘AI for all’ as it unveils new wave of products, updates

Google doubles down on ‘AI for all’ as it unveils new wave of products, updates

By GABRIELE MALVISI ·
Romanians stabbed journalist in London at behest of Iran, UK court told

Romanians stabbed journalist in London at behest of Iran, UK court told

By Reuters ·
Argaam summit spotlights next phase of Saudi economic transformation

Argaam summit spotlights next phase of Saudi economic transformation

By Arab News ·
Arab News co-founder Mohammed Ali Hafiz passes away

Arab News co-founder Mohammed Ali Hafiz passes away

By Arab News ·
‘We are in a phase as big as the printing press’: How Jordan became Arab world’s blueprint for media literacy

‘We are in a phase as big as the printing press’: How Jordan became Arab world’s blueprint for media literacy

By GABRIELE MALVISI ·

Latest updates

China’s Shenzhou 21 astronauts returns to Earth after nearly 7 months in space

China’s Shenzhou 21 astronauts returns to Earth after nearly 7 months in space

Hamas calls Netanyahu’s plan to expand control in Gaza a dangerous escalation

Hamas calls Netanyahu’s plan to expand control in Gaza a dangerous escalation

PSG’s injury concerns clear up with Dembélé and Hakimi healthy for Champions League final

PSG’s injury concerns clear up with Dembélé and Hakimi healthy for Champions League final

Trump meeting with aides to make ‘final determination’ on moving forward with Iran deal

Trump meeting with aides to make ‘final determination’ on moving forward with Iran deal

Pilgrims describe a feeling they want to last ‘forever’ as Hajj nears conclusion

Pilgrims describe a feeling they want to last ‘forever’ as Hajj nears conclusion

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What Hezbollah’s new battlefield tactics mean for Israeli strategy and southern Lebanon

What Hezbollah’s new battlefield tactics mean for Israeli strategy and southern Lebanon

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