When in any part of Sweden, its idyllic natural surroundings help you breathe in the crisp Scandinavian air. This keeps you active and fresh. After all, it is a country of hills, lakes, rivers, and islands — from the wilderness of Lapland to the waters of the Baltic.
Tourism to Sweden is supported by the Swedish Travel & Tourism Council and Scandinavian Airline System (SAS). SAS is an offline carrier here, which is locally represented by Attar Travel with an office at Skab Center, Madinah Road, Jeddah. There are hardly any inquiries from among travelers to visit Scandinavia, whether Sweden, Denmark or Norway, according to travel agents. “May be, people from this part of the world extend their travels to Scandinavian countries from Europe,” a travel agent said.
In Stockholm you can indulge in Sweden’s distinctly Scandinavian culture. Families can meet Pippi Longstocking or see the famous illusionist Joe Labero. Everyone will enjoy the Vasa Museum and the royal Ship Vasa. For something completely different, experience the Bergdala glassworks in the heart of the ‘Kingdom of Crystal’ where you can make your own schnapps glass and enjoy a traditional regional dinner.
At Goteborg’s Volvo Cars Driving Academy, the excitement is on the ground as instructors show you how to push Sweden’s favorite automobile to its limits. On the island of Ven, near Helsingborg, you can go horse riding.
In Lulea you can explore the frozen landscape on a husky sledge ride or experience Lapland, home to Sweden’s native population. In Ostersund, a relaxing hot tub followed by a plunge into the freezing sea and a steaming sauna is invograting. Or hunt arctic grouse in the mountains. If there’s snow, try a snowmobile safari, if not try a fishing adventure complete with helicopter/seaplane and guide. In the surroundings of Uppsala fishing enthusiasts you will love trout fishing in Sweden’s fast-flowing streams and rivers.
With a view to promoting tourism to Scandinavia in general and Sweden in particular, and further improve its services, the SAS Group recently reorganized its management and structure.
According to SAS President and CEO Jorgen Lindegaard, the new structural and management change of SAS is of course targeting an improved volume of business through an increased number of passengers. “We’re aiming at attracting 12 million new passengers. This is not impossible. You have to lure vacationers to visit the country once and surely they will long to visit it again,” he said, adding that an added bonus was the variety of golf courses available here. Surely Sweden, for that matter the whole of Scandinavia, will take your breath away.”
