DUBAI, 31 July — Deutsche Lufthansa AG and Travelocity.com Inc., a market leader among online travel companies, have signed a global partnership agreement in Fort Worth, Texas. To Lufthansa, this agreement represents a considerable improvement in its online position and a higher market share in the US, Canada, the UK and Germany. “This partnership constitutes an important step forward in our efforts to exploit global online potential. Our cooperation with Travelocity will allow us to make use of synergies and further strengthen our leading role in Europe,” said Thierry Antinori executive vice president sales of Lufthansa German Airlines. Aside from ticket sales, Lufthansa will also use the local Travelocity web sites as communications platforms. Marketing measures include the presentation of the airline product portfolio, banner advertising exclusive promotion of its specific routes, and the communication of its special offers via the Travelocity newsletter, which is sent via e-mail to many of its 27 million registered members. (AN)