DUBAI, 1 January — Emirates is throwing its weight behind next year’s Dubai Shopping Festival (DSF) with a major on-board promotion in which air travelers can win top holiday prizes. Each week in January and February, one lucky traveler on an Emirates service to Dubai chosen at random will win a prize holiday for a family of four — and the campaign reaches its climax with a draw for the grand prize at the end of the campaign. The nine prize holidays, one a week, feature return economy flights, five nights’ bed and breakfast in a sea-view room at Le Royal Meridien Beach Resort and Spa, transfers by chauffeur-drive car, an Arabian Adventures city tour, safari, and meet & assist on arrival. Everyone who enters, even the nine winners, is eligible for the grand prize, also for two adults and two children. It includes return business class flights to Dubai from any Emirates destination, seven nights in a sea-view room with breakfast at Le Royal Meridien and a Holiday Credit of $5,000 toward the cost of any Emirates Holidays vacation in its 2001/2 brochure, as well as a city tour and safari, chauffeur transfers and meet & assist service. Sponsors of the promotion are the Emirates Group, Le Royal Meridien and Arabian Adventures, who are now working together to get DSF 2002 off to a flying start — and tempt more people to take to the skies. Entry forms are being placed in every seat pocket effective Jan. 1 for travelers to fill in and hand to crew, or mail to the airline. Prizes may be taken between May 15 and Sept. 15, subject to availability. The Holidays Credit is valid up to March 31, 2003. Ghaith Al Ghaith, Emirates’ Commercial Operations Director, said: "Our Chairman Ahmed bin Saeed Al Maktoum has instructed us to do our very best to help make the next DSF as outstandingly successful as in previous years." The airline is a major sponsor of DSF, which last year drew three million visitors as one of the most successful tourism promotions ever.