Showtime and Dubai International Film Festival, (DIFF), have confirmed Showtime as the official broadcaster for the weeklong event set for Dec. 11-17. The basis of the agreement includes the provision by Showtime of a new, dedicated free to air ‘DIFF’ channel available to all audiences, not just Showtime subscribers. Launching on Dec. 7, DIFF TV will be the most up-to-date source of information for the festival providing information on all DIFF movies being shown in Dubai during the festival. The channel will also be bursting with exciting movie news as well as taking you behind the scenes and onto the red carpet exclusively with the team from Showtime. DIFF TV will be located on Nilesat toward the beginning of the Showtime bouquet. On most decoders it is between Music Time and the Home Cinema Preview Channel (channel 21 on most decoders). The festival’s theme of “Bridging cultures, meeting minds” represents a perfect fit with Showtime’s multi-cultural audience and the network’s commitment to providing the best in entertainment. It is just about as good as it gets without an all access areas pass,” said Peter Einstein, chairman and CEO of Showtime.
LG
Korea’s LG Electronics Digital Appliance Company is extending green initiatives to all sectors of its business — product design, actual production process and corporate culture. “LG Electronics balances nature with home appliances by developing health-and-nature-conscious products through an environmentally friendly production process,” C.K. Cho, general manager of LG Electronics in Saudi Arabia said. “As the No.1 producer of residential air conditioners and a global top tier player in other home appliances, what we do as a company to reduce the environmental impact makes a difference on a global scale. Our brand theme is Life’s Good. LG’s corporate commitment to living with the environment is another facet of our promise that life will stay good in hundreds and even thousands of years from now by protecting our environment. Our business is only sustainable if our customers’ lives are sustained,” he said. LG’s air-conditioners come with such features as ‘Natural Wind’ and ‘Nano Plasma Air Purifier’ to create the most natural cooling conditions.
AUJAN
Aujan Industries recently opened is $55 million manufacturing plant at the Dubai Investment Park (DIP), described as one of the main enablers for it to grow into a $500 million business fulfilling its vision “555” (five hundred million dollars in five years with five brands). Hasher ibn Maktoum Al-Maktoum, director general, Department of Information, Dubai, opened the plant. Aujan Industries is claimed to be the region’s largest privately owned, independent soft drink and confectionery manufacturer, marketer and distributor in the Middle East. The company currently has an annual capacity of over 300 million liters and one billion units. The new technologically advanced DIP facility will boost the company’s manufacturing capacity by more than 50 percent enabling Aujan to serve its GCC customers in a more efficient and timely manner as well as meet the growing demand from emerging markets in the region. “We’re very proud that our new manufacturing plant is now operational as it reflects our regional expansion ambitions and the corresponding need to service our customers,” Aujan Industries Chairman Adel Aujan said.
JTECO/KARCHER
Juffali Technical Equipment Company (JTECO) and Karcher held three consecutive weekend road shows in Jeddah, highlighting the message and advancements of a healthier and hygienic brand. The event took place in selected malls over three consecutive weekends and focused on involving mall visitors in Karcher’s various lines of products. Professional cleaning specialists took the initiative and introduced shoppers to the latest innovation in the world of cleaning, emphasizing on the brand’s nationality. According to Karcher’s GM Husni Rifai, “Karcher’s powerful professional machines perform cleaning tasks economically in an environmentally friendly way while providing optimum results.” The German innovative comprehensive product line of cleaners includes cleaning equipment suitable for households, gardens and cars, from an entry-level model to an innovation brushless plant. With their mobility, ease of operation and wide range of applications, Karcher cleaning systems guarantee thorough sanitation and a well-groomed appearance, spotless, and bacteria free finish.