BEIRUT, 7 December 2005 — Lebanese singer Nancy Ajram has signed a two-year contract with Damas Jewelry and the International Gold Council to be their official representative and to model their products.
The new campaign is called “Farfasha and Romance” (Fun and Romance), and the singer will launch several new youth and beauty products for the company. A press conference was held in Dubai, attended by Nancy and the general managers of Damas and the International Gold Council.
Nancy was chosen on the basis of a poll held by a British company to see which star was best suited to model the jewelry.
She is scheduled to begin filming two new music videos from her upcoming album under the direction of Lebanese director Nadine Libky.