Philishave, which claims to be the inventor of rotary shaving and world leader in shaving technology, has developed the SmartTouch-XL, a new premium shaver designed to take shaving to a whole new level and deliver what today’s man expects to have: simply the best shave possible. The new Philishave product answers this need with cutting edge design and innovative new technology focusing on the user, meaning that men can get the shave they want without having to compromise on quality, design or smooth results. The revolutionary innovation on the new shaver is the suspension cushioning system whereby the entire shaving head now moves. The cushions can easily be seen working as they are highlighted in bright orange, clearly illustrating its new technology.