Once again, Mountain Dew is taking the Gulf by storm with the launch of its latest promotion and first ever in the region, “SMS & Win X-Treme Prizes”. Inspired by the ESPN X Games, the promotion encourages Mountain Dew lovers to SMS and win, and have a chance to win a variety of instant prizes, which include VIP trips to the X Games in Dubai and Sony PlayStations PSP. To add to the excitement, Mountain Dew, at the end of the promotion, will be giving away 12 new Dodge Chargers to winners across the region. “Our main objective with this promotion is to create a great way for Dew lovers to experience the extreme thrills that are related to the X Games,” Farhan Hasan, marketing manager, PepsiCo International, said.