The result of the $1 billion investment in research and development annually by Xerox is the family of products that has helped enterprises reach dramatic improvements in productivity and profit. Saudi Xerox held its “Color eMotion” event in Jeddah recently when it showcased a comprehensive line of color products. In its constant attempt to introduce the latest innovations and technology into the Saudi market, and from the fact that color is the future, Saudi Xerox held the event with international experts presenting the latest breakthroughs in the color industry. The demand for color printing technology has increased because costs have declined, speed has increased and quality is at an optimum. “We can further define the new business of printing by including personalized and customized communications that offset simply cannot do: Just-in-Time, Cross Media Communications that combines digital print with other media for more effective communications,” the company stated.