In cooperation with the Ministry of Education and the Mohammad Bin Rashid Establishment, 480 students recently participated in an entrepreneurship Masterclass organized by INJAZ Arabia, a member of Junior Achievement Worldwide, and sponsored by MasterCard International. Implemented in five schools across Dubai, the Masterclass seminar aimed to enhance the economic opportunities available to students. The sessions enabled participants to identify key entrepreneurial attitudes and skills, as well as understand main issues and practicalities required to start their own businesses. “At MasterCard, we believe in working together and investing in the communities in which we do business. We’re delighted and proud to be involved in building the future generation of the Arab World,” said Denzil Lawson, senior VP & GM, MasterCard International, MENA. “We hope the Masterclass will be an additional step toward creating a new generation of business-oriented youth.”
LG/LANDMARK
LG Electronics has appointed Landmark to handle its public relations activities in Saudi Arabia. Landmark will thus conduct all PR activities including client-servicing programs for LG according to the world standard set for multinational companies to help the Korean electronics giant achieve its targets set for Saudi Arabia. LG General Manager for Saudi Arabia C. K. Cho said LG with its wide experience in the Saudi market would be looking forward to achieve more success with the highest service standards. “Landmark, too, has its excellent track record. That’s why we’ve appointed Landmark to handle our PR across the Kingdom.” Landmark Chairman Talal Dulaimy said the agency’s wide experience in Saudi Arabia and elsewhere in the Middle East had enabled it to provide strategic services to many major companies in accordance with the latest international standards. “We’re looking forward to share with LG our wide local and regional experience to facilitate it achieve its ambitious growth and win client satisfaction,” Dulaimy added.