RIYADH, 9 February 2006 — The Saudi British Bank (SABB) has completed its preparations for the launch of its new logo slated for Saturday. Recently, SABB announced its intention to launch a new logo to mark the advent of a new era to cope with developments in the Saudi market as part of the bank’s overall plan to maintain its leading position in the banking sector.
“The bank has completed all its preparations and procedures required for this important step - the launch of the new logo. It will lay the foundation for a new era in banking, investment and finance,” SABB’s Deputy MD Sulaiman Al-Hamdan said. The project team has finalized the technical and administrative procedures required for the launch. The bank’s new website has been developed. In addition, a number of other functions including the holding of workshops for staff, departmental heads, branch managers, and members of the senior management to introduce the features of the new logo and all other related aspects have been lined up. The bank is about to complete installation of new signage for all branches Kingdomwide.