RIYADH, 21 May 2006 — A ‘Snickers Trivia Football Challenge’ has been launched across Saudi Arabia and the rest of the Gulf.
“Snickers is set to ignite football passions across the GCC as millions enjoy the chance to win prizes in a SMS football brainteaser challenge. Snickers will also crown the ‘Gulf’s biggest football fan,’ which has provoked a wave of e-mails across Saudi Arabia,” the company said yesterday. A new TV commercial has hit the screens, as Snickers reaches out to touch the football community and consumers via a viral marketing campaign, Snickers Fever Café events in the Kingdom and in-store retail displays across the region.
Consumers can participate in the challenge by answering a trivia question, found on a Snickers wrapper, via SMS or by visiting www.me.snickers.com. The grand prize for the trivia challenge is a ‘Football Entertainment Package’ that comprises a Philips LCD Theatre System, free ART subscription for one year, PlayStation 2 and other football goodies. Additional prizes include branded footballs, t-shirts and FIFA centennial books. With Saudi Arabia’s match against Tunisia scheduled for June 14, Snickers will continue to stoke football fever across the region. Fans can look forward to a surprise action-packed event, while in the Kingdom a series of Snickers Fever cafes are being launched in key cities that will offer a great experience to local fans hungry for football.
