JEDDAH, 27 June 2007 — The Jeddah municipality is taking an initiative to upgrade the levels of hygiene and food quality among the estimated 2,800 restaurants in Jeddah by initiating a scheme that aims to create competition toward quality excellence, according to a municipality official.

The idea is to offer a quality certificate and a sticker that would be placed at the entrance of the establishment that would advertise the highest standards of hygiene and food quality, said Mahmoud Kinsarah, head of the licensing department at the municipality.

He said the municipality would offer the certificate to restaurants that have obtained legal licenses, health certificates and all the other legal regulations that are linked to that type of business. The certificate lasts for a duration of one year, which is renewable if the structure maintains its quality levels, he said.

Each municipality branch, he said, would monitor restaurants within their area limits to make sure they are abiding by the rules. He added that officials would constantly monitor restaurants that succeed in obtaining the certificate to make sure they maintain their level of excellence.