MARAFIQ Yanbu’s industrial elite joined Marafiq, the Power and Water Utility Company for Jubail and Yanbu, last week for the annual gathering of industrial users of power and water utilities in Yanbu Industrial City. Marafiq operates power generation, transmission and distribution systems, process and potable water systems, seawater cooling systems and industrial and sanitary wastewater treatment and disposal systems for industrial, commercial and residential customers in Yanbu and Jubail industrial cities. Thamer Al-Sharhan, Marafiq’s president and CEO, highlighted his company’s plans to build two giant independent power and water plants (IWPPs) in Yanbu and Jubail. He said feasibility studies in Yanbu showed that an IWPP generating 1,500 MW of power and a desalination plant producing up to 600,000 cubic meters of water per day would be feasible. In Jubail, site preparation has started for two 750 MW power plant and a desalination plant of 800,000 cubic meters per day.
LG
LG Electronics held a special outing for the members of its exclusive media club at Al-Nakheel Resort in North Obhur, Jeddah, on Thursday. This was one of the annual events planned for the club. Guests were welcomed by LG General Manager Simon Lee. Four club members were honored for their outstanding cooperation and performance for the first quarter of 2007. We are delighted to network with our valued friends in the media through the club. LG understands and respects the key role they play in the social fabric of any society. Being the leader in the consumer electronics and home appliances sector, LG Electronics believes in playing a complementary role through our interactions with consumers who are a key element of society,” Lee said. Similar media clubs will be launched in Riyadh and the Eastern Province soon, he said, adding that club membership is open to print, visual and audio media representatives.
AVON
Avon has announced a creative collaboration with celebrity makeup artist Jillian Dempsey, a beauty industry icon whose client roster includes some of Hollywood’s freshest faces including Kirsten Dunst, Kate Winslet and Rachel Weisz. In this newly formed, enterprise-wide consulting role as global creative color director, Dempsey will work closely with Avon as the company refreshes and elevates its flagship color brand. The alliance with Dempsey represents the first time Avon has partnered with an outside makeup artist in a role of this kind,” an Avon spokesman said in Jeddah yesterday. Avon will collaborate closely with Dempsey in the Avon brand to refresh shade palettes and launch new collections and product concepts, leading her point of view and stylish approach to the entire Avon color palette, beginning in Spring 2007. This partnership marks a new change in the Avon brand as well, the spokesman said, adding that in launching is flagship Color Brand, Avon is introducing a new, fashionable and modern look.
BRAUN
Braun, a P&G brand and one of the world’s major electrical goods manufacturer, said yesterday that it has introduced “Satinliner ion-shine,” a top of the line hair straightener that delivers straight, sleek and shiny hair while protecting it, a perfect combination for every woman’s styling needs.” Professional performance with built-in hair protection makes the new product much more than just a straightener. Its unique “NanoGlide ceramic” plates are ultra smooth and ultra resistant to provide one-stroke professional performances and ultimate hair protection. The plates are three times more smoother than conventional ceramic plates for friction-free gliding instead of tugging. The product has a built-in ion-shine system that is designed to relax the hair and reveal its brilliant shine. Two jets for maximum ion boost deliver a rich stream of invisible ions that hug every single hair, taming frizz and static stress, leaving astonishingly straight shiny, healthy-looking hair.
GMC
The all-new 2007 Acadia, GMC’s first luxury crossover sport utility vehicle (SUV), has reached showrooms across Saudi Arabia. Now available at Abdullatif Alissa Automotive Company, Aljomaih Automotive Company, Omar A. Balubaid Company and Universal Motor Agencies, the Acadia, with its superior levels of comfort, versatility and performance, adds a new dimension to the fastest growing-vehicle segment in the Middle East. “The Acadia is a natural extension of the GMC brand which is very popular in Saudi Arabia,” said Thierry Sabbagh, Middle East regional marketing manager for GMC. “With its bold, clean lines, athletic design and great stance, the 2007 Acadia is a great looking vehicle that will attract GMC customers and those others who have never visited a GMC showroom alike.” The exterior profile of the Acadia is sporty, sleek and aerodynamic, while its interior reflects style and refinement.
PHENOMENAL
Azim Mubarak Al-Ghalib has recently joined Phenomenal public relations and events agency as an account manager. He is considered to be a promising young Saudi who has had experience in local and international companies, according to Phenomenal. “It is an honor to join and be part of the Phenomenal team. I will do my best to help the team achieve goals, increase PR awareness and improve our relations to better serve our clients, the media, the community and the country,” Al-Ghalib said. “One of the most important measures is to create a spirit of cooperation among members of society in terms of social and moral support and promote relationship between target companies and the local media, and consolidate this relationship to achieve the objectives of all parties,” he added.
GILLETE NITRO
The Gillette Nitro bus was recently in Jeddah, giving consumers the chance to experience the region’s first hands-on interactive bus. The bus, which arrived in the Kingdom from the UAE, is visiting key shopping malls, sports stadiums and high traffic areas in Riyadh and Dammam, following its tour of Jeddah. The Gillette Nitro bus tour kicked off from Al Tahlia mall recently and then moved to Serafy Mega Mall and the Corniche in Jeddah. The bus was unveiled in the UAE for the launch of the M3 Power Nitro razor, a micro-powered shaving system which delivers a gentle pulsing action.