Schneider Electric introduced its all-new LV (low voltage) distribution catalog at a meeting held at the Jeddah Hilton on Sunday night. “Boost your business with LV distribution catalog” was the theme of the meeting. The catalog includes a comprehensive range of power products to cater for the needs of low voltage upstream and down stream networks. The new edition of “Electrical Installation Guide” was also introduced. It is a single document covering the techniques, regulations and standards related to electrical installations. Elaborated by international expert team, the guide is termed as an indispensable tool for designing electrical installations with respect to IEC364, which mainly defines electrical installations of buildings. The guide is also endorsed by Saudi Arabian Standards Organization. Innovative tools such as electronic catalogs of LV and MV products, Ecodial 3.37 and Sispro 2.1 CDs were also launched. Georges Barbarin, vice president, business development and marketing, released the guide. Communication Manager K.I. Shankar Shetty gave a product presentation. Similar events are being held in Alkhobar tomorrow and Riyadh on Thursday respectively.
FONTERRA
Fonterra, described as the world’s largest dairy exporter, is tackling a major health issue by launching Anlene, a new milk product which is scientifically proven to assist in maintaining optimal bone health. Anlene, “the expert in bone nutrition,” was introduced to retail outlets across the GCC from Friday to assist in addressing the Middle East’s bone health issue, Amr W. Farghal, hub GM for MEA, Fonterra Middle East, said. “Anlene contains essential bone nutrients including calcium, vitamin D protein, zinc, magnesium and a new bioactive ingredient innovation PHYTO K regenerative formula.” Anlene’s benefits to bone health have been proven scientifically in a series of clinical studies over 10 years involving more than 2,500 people and over 50 bone health specialists. “Anlene has been leading the fight against poor bone health in Asia for more than 10 years.”
DAMAC
Dubai-based DAMAC Properties, claimed to be the largest private sector master developer and luxury lifestyle provider, conducted a training seminar with world-renowned corporate coach and business success expert Brian Tracy to build on the selling and relationship building skills for employees. The exclusive one day seminar held in Dubai focused on the 21st century selling strategies designed and implemented at improving the performance and efficiency of the DAMAC sales team and aimed at yielding better and faster income generation. One of America’s leading authorities on the development of human potential and personal effectiveness, Brian Tracy is a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement. Training forms an integral part of the DAMAC culture and inputs from an expert like Brian have empowered our employees phenomenally in evolving as better sales professionals,” Peter Riddoch, CEO, DAMAC Properties, said.
GEEPAS
A Dubai-based multinational electronics and household company, Geepas & Royal Ford, has launched a “Gift Hunt” promotion exclusively for its Saudi customers. The promotion will continue until August. Nazar Aboobacker, CEO, Geepas Saudi, and Shamsudin, commercial manager, said the response to the promotion was excellent. Shoppers are entitled to get a coupon from any Geepas & Royal Ford dealer in the Kingdom with every purchase. The coupons will be considered for a mega draw on Sept. 1.