RIYADH, 16 June 2007 — Etihad Etisalat (Mobily) is to launch a high-value loyalty program for its customers beginning June 23, the company announced yesterday.
The loyalty program dubbed “Neqaty” (“My Points”) has ten levels of benefits for Mobily’s current and future customer base. It includes five levels that help customers redeem their points for purchase of external products.
Highlights of the program include 100 points for customers, who activate new lines, 50 points for people who update their identification information, 100 points for a customer when he completes a year of membership with Mobily. The program is available to both prepaid and postpaid customers
“We want to give value back to our customers,” said Ahmed Al-Hashmi, deputy chief marketing officer. “Redemption of points is convenient and hassle free, and it takes a few minutes through innovative e-vouchers available for the first time in the Kingdom. So far, the program has two loyalty partners: Axiom Telecom and Al-Haddad Telecom, with more partners signing on, as Mobily finalizes negotiations.
“Customers only need to visit loyalty program partners and request their points. The agents activate the points, after which a text message is sent to the customer with a PIN code. Once the customer presents the PIN code, he has a choice of using the redeemed points for a purchase at the loyalty partner’s outlet or benefiting from more Mobily services.”
The PIN code itself guards against redemption fraud and saves customers from the inconvenience and risk of losing paper vouchers. Validity for the redemption of points lasts for a period of two years.