More than 50 customers were declared winners in the first draw of a high-profile summer promotional campaign organized by Pizza Inn in Riyadh on Sunday night. “Surging crowds following the announcement of promotional offers confirm the fact that Pizza Inn brand has reached a high level of recognition and went beyond customers’ expectations in terms of quality,” said Rajendra Shah, Pizza Inn’s head of marketing. Shah said that the objective of this month-long campaign was to give consumers an opportunity to participate and win free flights, free rooms, free resort nites and free amusement park vouchers sponsored by a group of local companies. He said that prominent sponsoring companies include National Aviation Services (NAS), Al-Khayala, Golden Tulip Hotel, Dammam-based Al-Hamra Hotel and Al-Yamamah Resorts.
Investcorp
Bahrain-based Investcorp’s real estate group has formed a joint venture with Schnitzer West, a leading Seattle area real estate development group, to develop a 1.6 million square foot office, retail and residential project in Bellevue, Washington, outside Seattle. The total value of the transaction exceeds $ 800 million. The mixed-use development, known as The Bravern, is located on a prime, six-acre site in Bellevue’s central business district. 750,000 square feet of office space, in two high-rise office towers, has already been fully leased by Microsoft on a long-term basis. A further 305,000 square feet of luxury retail space will be anchored by a 125,000 square foot flagship Neiman Marcus store. There will also be two 29-story residential towers with 456 luxury one-bedroom, two-bedroom and penthouse condominiums. Construction on The Bravern has been well under way for over a year.
Burberry Weekend
Burberry Weekend has been introduced across Saudi Arabia and elsewhere in the Gulf as a weekend getaway fragrance for men and women. The perfume embraces the spontaneity of outdoor escape pursuits and celebrates Burberry’s tradition and heritage of outfitting sportsmen, explorers and adventurers. Today, the perfume continues to embody this carefree and spontaneous spirit, reinterpreted in a modern and relevant way. The new packaging of the fragrances references the previous design with simple shapes and elegant curves. The classic and understated design features an updated logo and iconic check trim adorning the bottles. Outer packaging is introduced in glossy blue metallic for men and soft golden yellow for women. An updated check in debossed silver borders the base. The same modifications have been made to the men’s and women’s bath lines’ tubes and outer packaging, a company executive said.
Zahed Trec /Benetton
Zahed Trec trading group, which deals in many brands that specifically cater to target fashionable consumers in Saudi Arabia, has created concept stores, described as unique, across Saudi Arabia. They include Benetton, Quicksilver, Lifestylez, Lifestyles Accessories, Lifestylez Kids, Lifestylez Cafe, Evita Cafe, Evita Peroni, Roxy, Sports Look, Roca Wear and Fem “all hugely popular and successful in the Kingdom’s market,” a Zahid Trec spokesman said in Jeddah. For the holiday season, Benetton offers a range of colorful travel bags that match today’s modern outlook.
NCB
the National Commercial Bank (NCB) has trained and qualified 236 young people seeking employment in the private sector in various regions of the Kingdom. NCB’s CEO Abdulkareem Abu AlNasr said that this program came from the bank’s sense of social responsibility and role to promote nationalization of employment and qualification of human resources to contribute to the local market’s needs for national competencies. He added that courses were within the framework of community service that addressed the unemployment problem through community empowerment of national young cadres, helping them to acquire professional skills that qualify them for the job. NCB’s Head of Community Service Unit Mahmoud Turkistani said: “The number of those attending the courses has reached 165 male and 71 female high school graduates who have been trained in private sector occupations.
Red Bull
Red Bull, an organizer and supporter of youth activities around the world, has contributed and witnessed the huge success of the first Graffiti Walls competition in Saudi Arabia, which was held in Jeddah on Wednesday. The organizing committee had asked for a Red Bull expert in Graffiti to participate as a judge. Youngsters and passionate Graffiti artists, huge number of males and females from all nationalities, gathered under one roof to show the public their artistic talents. This event aimed to direct youngsters’ abilities to the correct channels, thus producing artistic walls and avoiding vandalism seen all over. “The event was nothing new to Red Bull, mainly because it has been sponsoring and hosting such events worldwide,” a Jeddah-based Red Bull executive said.