JEDDAH , 13 July 2007 — VIPs arriving at Jeddah’s King Abdul Aziz International Airport will henceforth be transported in luxurious cars. This follows an agreement that followed the delivery to the airport authorities of 20 Cadillac DTS from Aljomaih Automotive Company (AAC), General Motors’ premium brands exclusive dealer in Saudi Arabia.
In addition to this delivery, the agreement is to include Cadillac DTS at King Fahd International Airport in Dammam and King Abdul Aziz International Airport in Madinah throughout the remainder of 2007. This is part of a long-term plan to include the Cadillac DTS as part of the VIP carriers at all the Kingdom’s airports.
“This deal is part of the KAIA’s aggressive expansion plans,” said Mazen Khashakgy, general manager at the Jeddah airport. “We are extremely delighted at the signing of the partnership with AAC. The Cadillac DTS was an obvious choice for us. It stands for luxury and sophistication, offering ultimate comfort, convenience and safety features and this is exactly what we want to offer our VIP guests.”
AAC Vice Chairman Ibrahim Aljomaih said: “From its Cadillac-signature styling to its power and refined ride characteristics, the DTS is a product of unwavering attention to detail building on the strengths and appeal of the Cadillac brand. We are excited to see the eventual expansion of the Cadillac DTS presence across the Kingdom’s airport. It is by far the best choice for VIP service.”
Present at the handover ceremony at the airport was Muneer Alhassan, regional fleet manager of General Motors Middle East & Africa, aside from Khashakgy and Aljomaih.
Cadillac has applied its contemporary design vocabulary to the DTS. At first glance, DTS strongly reflects the appeal of Cadillac’s trademark design with vertically-shaped head lamps and tail lamps, and egg-crate grille. It has an architectural, linear exterior style and a look that separates it from the competition.
With its unique design and construction under the skin, the Cadillac DTS’ sophisticated, luxurious interior incorporates a clean, sculpted contemporary design featuring genuine materials, fabrics and low-gloss, tactile surfaces. Dual-firmness seats are engineered for comfort and support with an additional 25mm (about one inch) of seat travel.
The DTS chassis combines performance and luxury capabilities to a degree never before reached on a full-size Cadillac sedan. Chassis tuning achieves a smooth, quiet, refined ride. The DTS features a front cradle design, with the engine mounted to the cradle, and the cradle mounted to the body rails.
“AAC, winner of the coveted GM Chairman Challenge Awards, highlights the importance of customer satisfaction and support by offering nothing less than outstanding premium services that are associated with Cadillac, such as superior after-sales services and a comprehensive customer support network,” the company spokesman said.
“The company continually strives to enhance the customer ownership experience and ensures the best levels of service are provided to all customers.”
General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 33 countries.
In 2006, as many as 9.1 million GM cars and trucks were sold globally under the brands — Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than nine million vehicles in a calendar year.
GM has been operating in the Middle East since the 1920s. GM’s vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands.
The regional office in Dubai covers the company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24-percent increase over figures recorded in 2005, and the company continues to introduce pioneering programs in the region.
The company’s nationalization program in the Kingdom has been officially recognized as a benchmark for training young nationals.

