Soparind Bongrain, established in 1944 in France, is a global leader in dairy products and operates across the globe with 87 production units. Its entry to Saudi Arabia comes in line with its expansion strategy in Gulf markets and Middle East in general.

MDPL has its own factory in Burg El-Arab in Alexandria where products are directly exported to different countries including GCC, Iraq, Jordan, Syria, Libya, Yemen and Sri Lanka.

Medhat Azer, general manager of MDPL, said: “We are pleased to work with a strong partner in the Kingdom like Abbar Foods and Abdullah Mahmud Abbar & Sons Group, enabling us to offer our quality products to Saudi consumers in the best way possible.”

He said the “outstanding quality of MDPL cheese products, especially Milkana, gives us the advantage to better serve Saudi consumer and market”.

Abdulkarim Abdulrahman Abbar, business development manager of Abbar Foods, said: “We are proud to introduce to Saudi consumer one of the best international brands in dairy products, that is Milkana cheese - the fine outcome of traditional and unique French technology and expertise in dairy products.”

He said Milkana, with its fine components and quality, offers consumers of all family members a healthy cheese with unrivaled quality that is tasty and rich in nutrients.

He said Abbar Foods, with its vast network of branches all over the Kingdom from Jeddah to Dammam and from Hail to Jazan, is perfectly capable of helping Milkana establish itself in the Kingdom’s market soon.

He stressed that the company is keen on continuing investment in developing distribution network, operations and geographical expansion all over the Kingdom. “We are sure that Milkana will soon be a leading brand in Saudi Market,” he added.

Based on traditional French expertise and up-to-date production technology, Milkana is made of the best available components providing the highest nutritional value to all family members, especially kids as it is a main source of nutrients with its calcium and phosphorus content, in addition to vitamins A & B.

Many research and studies proved that Milkana “triangle” and “squares” outweighs its peers in many aspects, especially its outstanding quality, in addition to unique packaging and easy use.

Ahmed Refaat, marketing manager at MDPL, said: “Saudi market is of special strategic significance as the Saudi consumer is always looking for higher quality in dairy and food products, which is one of the advantages of Milkana.”

HE said MDPL is adopting a marketing plan aiming at enhancing its position in Saudi and Gulf markets in general through participation in food products fairs and exhibitions in the Kingdom and Gulf states.