Co-founder and chief executive Ofer Shapiro said Vidyo, which has raised $74 million from investors, including Menlo Ventures and Rho Ventures, hopes to go public well before 2015.

New Jersey-based Vidyo, whose software platform is used by Google, Hitachi and Ricoh, said it dramatically cuts the cost of online video communication.

Vidyo said its systems would cost $44,000, compared with about $300,000-$500,000 for other vendors’ high-end products. Rivals’ systems also need costly, dedicated network technology, while Vidyo’s does not.

Research firm Ovum forecast last month that the market for high-end videoconferencing would grow by an average of 19 percent each year through 2016, when it will hit $1.1 billion.

“Cost has been the single biggest barrier to the adoption of tele-presence (videoconferencing),” Yankee Group analyst Zeus Kerravala said.

Kerravala said Vidyo needs to work on sales partnerships as it lacks clout in the enterprise market relative to big rivals such as Cisco. Polycom, another rival, recently agreed to buy Hewlett Packard’s videoconferencing unit, a blow to Vidyo, which was an HP partner.

“HP could have provided that, but HP’s new deal with Polycom takes them off the table. If I were Vidyo I would work on a relationship with Dell to be a distribution partner,” he said.

Shapiro said the Polycom-HP deal was not having major impact on Vidyo as HP represented less than 10 percent of its revenues.

“It’s an inconvenience to us,” he said.

Shapiro said in an interview from the United States via Vidyo’s own conferencing system: “The market will expand. We are still going to make tons of margins on those prices.”