Fadi Abboud said: “600,000 Arab tourists normally drive through Syria (into Lebanon) every year ... 90 percent of all overland arrivals have been lost in 2011.”

Overland arrivals through Syrian border crossings account for about a quarter of tourist arrivals to Lebanon, which has long promoted itself as a diverse country boasting Roman ruins, limestone caves, ski resorts, beaches and a vibrant night life.

Tourists from the Gulf, Jordan and Iraq usually drive through Syria to get to Lebanon, but the escalation of violence in Syria has slowed the flow.

The UN World Tourism Organization (UNWTO) says tourism revenues in Lebanon were down 20 percent in the first six months of 2011. Tourism accounts for 22 percent of GDP.

Abboud said Western tourists had shied away from the Middle East due to the “Arab spring” unrest.

But he said he believed Lebanon’s tourism sector could weather the storm.

“The main percentage of tourists coming to Lebanon are the jet setters and playboys of the Middle East ... who come for the night life and cuisine,” he said.

“They come into Lebanon through the airport and so they are not affected.”