Christofle has selected the newly built Boulevard Mall on King Abdulaziz Road in the center of Jeddah for its first boutique in Saudi Arabia.

Boulevard stated that it offers a mix of trend topped by a dining experience and an exhibition center with an upscale fashion-art exhibition under one roof.

Inspired by light, handcrafter by environment and decorated by nature, Boulevard was the “perfect place for Christofle” as it seeks new challenges while safeguarding its roots.

Indeed, embracing modernity, Christofle recently shaken up the classic codes of table setting with a new concept that’s right in step with the times. Aspirational, elliptical and brilliant, it appears secretive about its function, the company stated.

A decorative piece with a compact, ovoid shape, Mood is a streamlined, contemporary and universal statement, in a silver-plated service for six. Designed for impromptu dinners and casual brunches, Mood brings to the table the “promise of conviviality and moments to remember.”

Christofle, the Maison that stands for excellence in silversmithing, offers in Mood an” avant-garde vision of relaxed entertaining that remains both elegant and refined.”

Cautious about preserving its traditions and savoir-faire also Madison 6 sporting the hexagon, a “discreet icon embodying Christofle’s spirit,” brings relief to this tableware and accessories collection.

Here, the nobility of walnut blends with the brilliance of silver metal in change trays and boxes whose lids can also serve as trays.

These versatile pieces lend themselves to a variety of decors and styles; there is also a large, rectangular tray in mixed materials.

Photo frames done entirely in silver plate also bear the hexagonal motif.

Tableware, from plates to porcelain cups, reprise the same motif on a white ground, recalling honeycomb and “making it the ideal complement to precious moments.”