Ericsson has appointed three new heads of customer units in Region Middle East and East Africa to further strengthen market position and accelerate transformation and growth.

As members of Ericsson’s leadership team within Region Middle East and East Africa, the new heads of customer units will be responsible to drive Ericsson’s business in the assigned customer unit.

In a new geographical setup that aims to increase focus and respond faster to the ever evolving customers’ needs in key markets, Ericsson’s customer unit Northeast Africa will now become Egypt and East Africa customer units.

Helene Henriksson has been named the new head of customer unit Egypt, succeeding Isil Yalcin, who previously held the role of head of customer unit Northeast Africa.

Henriksson has 25 years of international experience in the communications sector. Since she first joined Ericsson’s Swedish headquarters in 1993, Henriksson has held several different positions within the company — spanning Europe, the United States and Asia.

The company also announced Mathias Johansson as the head of customer unit East Africa covering Sudan, South Sudan, Ethiopia, Eritrea, Djibouti and Somalia. Johansson has over 18 years of international experience in business consulting, product management, business development and sales.

Petter Jartby has been named Ericsson’s head of global customer Unit Etisalat. Jartby brings his broad managerial experience, having held various leadership positions since he joined Ericsson in 1996, to his new role.

“Helene, Mathias and Petter bring varied and relevant market proficiency to their respective roles. Over the years, they have continued to demonstrate their business expertise, strategic skills and results driven approach in their relevant positions. Moreover, they have proven their leadership ability, and we are thrilled to welcome them to their new roles in the region,” said Rafiah Ibrahim, president, Middle East and Africa, Ericsson.