General Distribution Company is set to release the new Tous Floral Touch fragrance, which is richly infused with personal touch.

The new fragrance, described as a mix of ideas and impulses, will be displayed at Jeddah’s various showrooms, including Paris Gallery, VaVaVoom, Debenhams, Woojooh, and Harvey Nichols.

Product Brand Manager Hossam Ismail commented: “It has been wonderful to create an incredible fragrance that embodies the splendor, mystery, beauty and inspiration. After countless years spent tracing the best and freshest flowers to be included in our scents, we at Sara have come to expertly identify the flowers’ smell and feel. Today, we provide the Saudi market with a new floral perfume reflecting our deep passion and friendship with flowers. We still create floral perfumes with meaning.”

“The Tous Floral Touch design continues to remind us of the flowers in the Dune collection,” he said, adding that the glass is embraced by a delicate tin laminate decorated with flowers among which the Tous bear figure appears.

The same floral motive is incorporated into the fragrance packaging, reminding us that this is a new, floral proposal for Tous’ most sensual fragrance,” he added.

Tous Floral Touch contains citrus top notes of mandarin and bergamot complemented with a touch of violet leaf.

The majestic heart is filled with white flowers.