Etihad Etisalat (Mobily) has signed a cooperation agreement with Disabled Children's Association (DCA) to support the #Ana Musharek campaign.

DCA Chairman Prince Sultan bin Salman recently launched Hashtag #Ana Musharek on social media sites for stimulating all segments of society and social media activists to interact with the tag and encourage compliance with regulations and traffic laws and thus reduce accidents in the Kingdom.

The agreement was signed by Mobily CEO Ahmed Farroukh and Othman Al-Faris, board member and general supervisor of the "Allah gives you its goodness" initiative, with the support of the DCA chairman and in the presence of Communications and Information Technology Commission (CITC) Gov. Abdulaziz bin Salem Al-Ruwais.

The campaign will focus on social media sites through dissemination of key messages, information, text and multimedia content to support the national initiative, which has the support of Custodian of Two Holy Mosques King Salman and has been adopted by DCA, in cooperation with General Directorate of Traffic.

Under the agreement, Mobily will support the campaign through its own social media platforms to stimulate action from its subscribers by enabling them to participate in the campaign. The campaign will help in developing a healthy traffic culture where everyone abides by laws and regulations in order to minimize accidents. A large number of accidents in the Kingdom result in causing an average of 32 people to become disabled each day, thus causing huge personal, as well as socio-economic impact on the society..

Prince Sultan bin Salman thanked Mobily for its support to the campaign, which displays a strong sense of cohesion with community-based initiatives by large national companies like Mobily.

Al-Ruwais said he considers supporting the campaign as his national duty.

Farroukh said: “Mobily is delighted to participate in a national initiative of such importance as part of its CSR program.”