Nissan has once again underscored its commitment to excellence in customer service by launching its new and extensive training academy.

True to its Innovation that Excites manifesto, Nissan will be taking its already renowned levels of customer service to the next level with tailor made staff training programs at its headquarters’ state-of-the-art training center, which was opened in 2008 and, within four years, had seen its 2,000th graduate.

“At Nissan, we already have the best trained staff in the business but our continuous pursuit of even higher standards means that we always go further than anyone else in the pursuit of customer excellence,” says Samir Cherfan, MD of Nissan Middle East.

“Innovation that Excites infuses everything we do, and that means constantly finding new and even better ways of doing things – that’s why Nissan Middle East has invested so heavily in its staff training and continues to do so. According to the Industry Syndicate, Nissan’s Customer Satisfaction Index is 3 points higher than the industry average, and that is testament to our efforts towards customer excellence,” he added.

The new training academy sees the enhancement of several key certifications in the roles of sales adviser, sales manager and fleet manager, as well as the launch of front line coaching, bringing the total number of available courses to 26 for no fewer than 18 different markets.

The training academy will operate from Nissan’s Dubai Training Centre, with courses held in the languages applicable to those spoken by the trainees and the training programs will take varying degrees of time to complete.

“Nissan’s training academy achieves the highest standards of practice in educational policies reaching its full potential through international mentoring, training and support activities to create an Alumni of professional leaders and managers,” says Tamer Yasin, Nissan Middle East’s training manager.