Samsung Electronics MENA unveiled a new technology that is claimed to be making a meaningful difference in people’s lives during the Samsung MENA Forum 2016 in Lisbon, Portugal.

The company highlighted how the intersection of great technology, content and services would shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Choong Ro Lee, president of Samsung MENA.

“We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade,” Lee added.

In line with its growing role in the region, Samsung MENA was the recipient of five Cannes Lions Awards for community-inspired initiatives.

Samsung claims to be setting the standards for a superior viewing experience. It unveiled its new lineup of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the “world’s first” bezel-less curved design, which is “beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.”

The new Samsung Smart TV eliminates the need to juggle multiple remote controls.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit.

At the MENA forum, Samsung stressed the importance of expanding its ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs.