Le Concheur opens first store and cafe in KSA

Le Concheur, the manufacturer of the finest brands of the luxury Belgian chocolates in the world, has opened its first chocolate store and cafe in the Middle East — Jeddah city.
The event took place recently at Almarjanah Center, Prince Sultan Street, Alrawdah District, in the presence of
Greet Criel, Belgian ambassador to Saudi Arabia, and an elite group of press and media representatives, businessmen and many high-level dignitaries.
Ethar Arabian Trading Co. Ltd. , the sole agent of Le Concheur in Europe and the Middle East, has spent a long time searching for an ideal place to suit the quality of Le Concheur products.
Le Concheur provides unforgettable experience in tasting the luxury, delicious and handmade chocolates.
Le Concheur provides a unique experience in observing how chocolate is made and presented by a group of the world’s most skilled and specialized chefs such as the Belgian chef Erik Van der Veken. Le Concheur also allows adults and children the experience of learning how chocolate, cake and pastry are made.
Le Concheur is well-known for its Belgian luxury chocolates, the world’s finest and most delicious chocolate.
During the opening ceremony, the first couture dress made of silk and chocolate has been revealed being created by Le Concheur’s Belgian head chef ErikVan der Veken in collaboration with renowned Saudi fashion designer Reem Faisal where the artistic skills, imagination and creativity combined to form together a new innovation and marvelous design matching with Reem’s skills, the quality of the Belgian chocolate and Erik’s expertise, winning the admiration of the attendees.
Ahmed Reda, the founder and owner of Le Concheur’s franchise in Europe and the Middle East, said: “We had to find a distinct and unique place for our store, matching our luxurious and leading brand and the handmade masterpieces of chocolate, cakes, hot drinks and pastries we present.”
He added: “Le Concheur’s store and cafe, which occupies an area of 540 sq. m in Almarjanah Center, features an outstanding location that overlooks Jeddah’s most important commercial streets.”
He said: The store provides varieties of Belgian chocolates, European pastries and hot drinks such as luxurious Belgian coffee and tea under the supervision of a group of the world’s most skillful chefs. There is a renowned chef for each kitchen: chocolate, hot kitchen and patisserie division. All store’s products are made directly in front of clients, offering them the opportunity to see their favorite pieces during preparation.”









The founder has emphasized: ” The Saudi market is very important to us as we have observed growth on demand for our products during the soft opening period and therefore set an expansion plan for next year where we will open three branches in Jeddah and a branch in Riyadh.”
He said: “We will proceed to cover all major cities kingdom wide as well as we intend to open other branches in the GCC and Europe.”
He added: “During the opening processes we shall be able to cover the increasing demand on our prestigious products. Our company uses the best fresh ingredients from all over the world, adding only natural colors and prohibiting the use of any preservatives. In addition, Le Concheur chocolates do not contain vegetable fats, instead they use pure natural cocoa butter only, distinguishing the company’s chocolate taste and quality. ”
Le Concheur has a wide range of unique ideas for individuals and companies’ events or for covering the requirements of private companies’ gifts.
All Le Concheur’s types of chocolates can be dedicated to meet the requirement of every client on distinguished packaging, placing of company logo or name on chocolate pieces.
Each piece of Le Concheur has story that ends with chocolate love.