The wraps are finally off the LaFerrari. The Prancing Horse’s “eagerly-anticipated” limited-series special, of which just 499 will be built, made its world debut today at the Geneva International Motor Show.
“We chose to call this model LaFerrari,” said Ferrari’s President Luca di Montezemolo, “because it is the maximum expression of what defines our company — excellence. Excellence in terms of technological innovation, performance, visionary styling and the sheer thrill of driving. Aimed at our collectors, this is a truly extraordinary car, which encompasses advanced solutions that, in the future, will find their way onto the rest of the range, and it represents the benchmark for the entire automotive industry. LaFerrari is the finest expression of our company’s unique, unparalleled engineering and design know-how, including that acquired in Formula 1.”
For Ferrari, the development of a limited-series special like the LaFerrari represents an opportunity to experiment with all the technological solutions that will later filter down onto the production cars. Of particular significance in this context is the introduction of the hybrid system which, making full use of the Scuderia Ferrari’s F1 KERS know-how, has resulted in a solution that exalts Ferrari’s fundamental values — performance and driving thrills.
The hybrid technology used, known as HY-KERS, represents the perfect combination of maximum performance and lower emissions. LaFerrari, in fact, emits just 330 g/km of CO2 but without resorting to electric-only drive, which would not fit the mission of this model. The HY-KERS system is, however, designed so that in future applications a car can be driven using exclusively electric power for a few kilometers and, during development testing, a full-electric version of LaFerrari achieved just 220 g/km of C02 emissions on the combined cycle.
The LaFerrari is equipped with dynamic controls that are integrated for the first time on a Ferrari road car with active aerodynamics and the HY-KERS system.
Saudi Ferrari owners spend action-packed day at BIC
The Bahrain International Circuit (BIC) played host to a very special motor sports event over the weekend, where Ferrari owners from Saudi Arabia participated in Emozioni in Pista, an annual track event involving a series of driving activities.
Fast Auto Technic, the official importer of Ferrari in Saudi Arabia, organized the event, which was aimed at enhancing customers’ experience with Ferrari’s legendary road-going and racing performance and, in addition to hot laps around the track and practical training by the official Ferrari pilot instructors. This year’s event included two driving competitions.
The first was the Challenge GT competition, which tested the drivers’ ability to control the car on tight turns and bends, and the second the driving technique competition, which tested the technique of each driver on the track using a computer telemetry system.
